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16:9: ISE Opens Up Mandatory Online Registration For June Hybrid Live/Virtual Show

Integrated Systems Europe 2021 has opened up registration today for the big pro AV trade show, still planned for early June in Barcelona. Registration for what’s currently billed as a hybrid live/virtual show must be done online, as there will be no on-site registration for the event, the idea presumably being that asking people to queue presents unnecessary health safety risks. […]

sixteen-nine.net
Thu, Feb 11, 2021 at 11:25 PM

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16:9: It’s High Teens Celsius In Barcelona Next Week For Not-ISE

Sigh. I realized today that in much more normal times I’d probably be heading out on my first flight leg over to Barcelona for Integrated Systems Europe. That trade show was, of course, postponed from next week’s planned dates and is now set for the start of June. […]

sixteen-nine.net
Thu, Jan 28, 2021 at 3:48 PM

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16:9: ISE Starts Attendee Push; Suggests Health Safety Risk For Barcelona In Feb. Is Low

The organizers of ISE started their push this week to both market the February show and reassure exhibitors and potential attendees that it will be safe. There were several videotaped segments done in Barcelona shown during the Digital Signage Summit held online earlier this week, from a studio space in Hanover, Germany. […]

sixteen-nine.net
Sun, Aug 2, 2020 at 10:58 PM

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16:9: ISE 2020 Is Underway – Set-Up Day Impressions

It will be 16C in Barcelona today, and sunny. It will be 6C, or roughly 20 degree F cooler, plus cloudy and wet and windy, in Amsterdam. So while I generally like this place, I am totally at piece with Integrated Systems Europe being on the Mediterranean coastline this time next year. […]

sixteen-nine.net
Tue, Feb 11, 2020 at 1:15 AM

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Custom Digital Art Floods LED-filled Barcelona Mall To Drive Experience

I’ve consulted with shopping mall groups, and they often talk about their aspiration to use digital to create memorable experiences. A lot of what I have seen done in malls is not all that memorable, and ultimately driven more by getting incremental ad dollars from big screens on walls. […]

sixteen-nine.net
Wed, Sep 19, 2018 at 8:42 AM

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16:9: ISE Details Plans For Shifting Show To Barcelona; Time Window Unchanged

ISE had a press conference today in Barcelona, outlining its reasoning and plans behind moving the big pro AV show in 2021 to Barcelona. The show organizers laid out the thinking – notably the need to have a space large enough and destination attractive enough to keep growing the show. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 8:08 AM

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16:9: ISE Relocating To Barcelona From 2021 On

Integrated Systems Europe is moving to Barcelona, Spain starting in 2021 – leaving the lovely but damp, gray and chilly February climes of Amsterdam. The new and permanent home will be the Gran Via, part of the Fira de Barcelona exhibition complex. The decision, just announced, comes after 18 months of research into the viability of remaining at the RAI Amsterdam, says ISE. […]

sixteen-nine.net
Thu, Jul 12, 2018 at 6:02 PM

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16:9: Watch A Video Of The Digitally-Loaded Sephora Flagship In Barcelona

Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative. Very impressive. […]

sixteen-nine.net
Fri, Nov 3, 2017 at 8:08 AM

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16:9: Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona

Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and then stacked LCDs around the sales floor. […]

sixteen-nine.net
Tue, Sep 26, 2017 at 7:30 AM

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