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Projects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards

This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia. Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman. […]

sixteen-nine.net
Mon, Dec 7, 2015 at 8:34 AM

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Best Creative Campaigns of October: Contactless Payments, Virtual Experiences and Experiential

Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world! […]

jcdecaux-oneworld.com
Thu, Nov 26, 2015 at 6:30 AM

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16:9: Interactive Retail Flooring Configurator Bridges Signs And Smartphones

This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on version 4. […]

sixteen-nine.net
Tue, May 26, 2015 at 5:07 PM

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Coca-Cola custom vending machines win JCDecaux Campaign of the Month

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]

jcdecaux-oneworld.com
Mon, May 18, 2015 at 8:00 AM

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Aussie Newcomer StratosMedia’s Chrome Signage Product Targets Enterprise Business

When I walk the DSE show floor I tend to wander up to booths for companies I knew little or nothing about, particularly if they’re doing something that gets my eyebrows up a bit. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 10:02 AM

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New Porsche billboard picks out customers from the crowd

As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]

feedproxy.google.com
Tue, Jan 13, 2015 at 4:37 AM

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