Thanks to a $350,000 shot in the proverbial arm from the St. Louis Police Foundation and the Berges Family Foundation, the St. Louis County Police Department has upgraded their training facilities with an interactive use of force simulator. […]
LOS ANGELES and CHATSWORTH, California – August 2, 2017 – Prosperity Investments, under its Joyful ATM brand, has entered into an agreement with Provision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding, Inc. […]
As virtual and augmented reality project deployments increasingly bleed into other areas of digital innovation, everything from artistic expression to entertainment and even retail shopping becomes more about the experience. And therefore, as time goes on, a campaign’s success depends more and more on the personal point-of-view and perception of the client/customer. […]
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]
Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city. […]
Here’s a nice use of augmented reality on digital OOH transit shelter screens in Slovenia’s capital city, Ljubljana. Not a new idea, but a good take on the concept. Think this is for a communications company. […]
The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads around it – as part of a just-launched equity crowdfunding campaign. […]
Via Nikkei Asian Review Monster Asian technology manufacturer Hon Hai Precision Industry, also known as Foxconn Technology Group, has announced its funding of a newly-formed startup aimed at bringing augmented reality into digital signage. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity. Here are the top three Creative Solutions campaigns worldwide as voted by JCDecaux teams around the world. […]
This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia. Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman. […]
Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. […]
There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. […]
I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]
