Student travelers represent a growing audience of the travel and tourism industry. Studies show that they represent 23% of the one billion tourists traveling every year. For destination brands, this means there is a large opportunity to increase brand awareness and trip purchases through location-based marketing strategies. […]
This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. […]
In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
