What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?” The most valuable experience I gain from attending DSE is making connections. As far as I’m aware, DSE is the single largest event where people gather to discuss all aspects of digital signage. […]
Do trends like 3D, VR and AR offer content producers more or less flexibility for expressing their message? Why or why not?” Guest responder for the month of June: Dave Dolejsi, Assistant Vice President, Content Strategy, St. […]
The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget?” Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. […]
What is the best example of triggered content that you have seen or implemented and why? My personal pick for the best example of triggered content is Battersea’s “Looking For You” campaign. For those of you who are regular readers of the Ask the Board responses, you’ll notice that this is the same campaign I put forward in February, as one of my favorites of 2015. […]
What are some effective ways to future-proof your content? Introducing evergreen content is one of the most effective ways to future-proof your content. When we create evergreen content, we generally want it to have a minimum shelf life of a year, but it can easily be relevant for two or three years. […]
What is your process from storyboarding to production of digital signage content? The old carpenter’s adage of “Measure twice, cut once” comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now. […]
