“How often does a digital signage network need to be updated in terms of hardware or software?” This is definitely a “how high is up” question. The answer is dependent on many factors, including: Is the hardware failing or no longer capable of meeting your needs? […]
“How do we expose or discover the great talent that can take our industry into the future?” We had good success several years ago when the Society for Experiential Graphic Design held a meeting in conjunction with Digital Signage Expo. […]
If you can’t cost-effectively or cosmetically get a direct network connection to the digital signage player, what viable alternatives exist?” There are aspects to this question. One applies to very small networks with just a few signs in one location. […]
Does the typical viewer – on the streets, in a retail venue, mall or airport – truly want hyper-curated contextual one-to-one “Minority Report” messaging? Or do they just prefer a surprising, powerful and clear messaging?” I can’t speak for the “typical viewer. […]
Which end-user verticals show the most potential for growth? Are there any that are at risk of diminishing or drying up?” Two verticals that still have significant room to grow are corporate (employee) communications and educational institutions. […]
What do you see as the five trends that will have the largest impact in the digital signage industry over the next few years? […]
What do you find is the most effective and accurate way of measuring dwell time?” Dwell time can have a couple of different meanings. In retail, the broad meaning is that it’s how long a customer stays in the store. […]
What is the most controversial issue in the digital signage industry right now and why? As digital signage end users search for better ways to personalize messaging to their target audiences, privacy issues have become a controversial issue. Where is the line between legal use of information and an invasion of privacy? […]
