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Ask the Board – June 18, 2018 | JIM NISTA

“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” Early versions of Magic Mirrors and Augmented Reality applications were cool “visions of the future” style demos that never really took off, but that’s partially because the technology wasn’t quite perfect. […]

digitalsignageconnection.com
Fri, Jun 15, 2018 at 3:34 PM

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Ask the Board – May 7, 2018 | JIM NISTA

“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?” I’m excited to see more video with live data insertions. The idea that video has to be pre-rendered and static is something we’ll see changing more and more. […]

digitalsignageconnection.com
Fri, May 4, 2018 at 11:33 AM

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Ask the Board – February 19, 2018 | JIM NISTA

What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?” Every year, DSE is an opportunity to meet with potential clients and partners who are new to digital signage. […]

digitalsignageconnection.com
Fri, Feb 16, 2018 at 2:41 PM

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Ask the Board – January 29, 2018 | JIM NISTA

How do you avoid your content becoming “white noise?” As digital signage grows in North America, screens will be everywhere. My company’s focus is more on screens displaying informational content over ad networks. […]

digitalsignageconnection.com
Fri, Jan 26, 2018 at 11:29 AM

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Ask the Board – June 5, 2017 | JIM NISTA

The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget?” We switched over to HTML5 development for most of our content creation years ago. […]

digitalsignageconnection.com
Fri, Jun 2, 2017 at 3:17 PM

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Ask the Board – October 17, 2016 | JIM NISTA

How do you develop a strategy to refresh content? We deal with a lot of data-driven content (instead of videos and images) so the strategy of keeping things fresh is often resolved before we even deploy. With data-driven content, such as information coming from third-party APIs, content is always live and fresh. […]

digitalsignageconnection.com
Fri, Oct 14, 2016 at 11:05 AM

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Ask the Board – September 5, 2016 | JIM NISTA

What is the best example of triggered content that you have seen or implemented and why? I like to think that triggered content means more than just a user interacting with something; more than just someone triggering a switch or sensor and something happening on the screen. For me, triggered content is best when the content reacts and changes based on live conditions coming from data feeds. […]

digitalsignageconnection.com
Tue, Aug 30, 2016 at 1:51 PM

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Ask the Board – August 15, 2016 | JIM NISTA

What are some effective ways to future-proof your content? “Content” means a lot of things. Videos, images, interactive messaging and data-driven HTML5 come to mind. […]

digitalsignageconnection.com
Fri, Aug 12, 2016 at 1:29 PM

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Ask the Board – March 14, 2016 | JIM NISTA

What is your process from storyboarding to production of digital signage content?  Insteo creates a lot of interactive and HTML5 content, so often we’re ‘wireframing’ and not storyboarding. The concept is the same as storyboarding out a video, but we aren’t sketching things out on paper. […]

digitalsignageconnection.com
Mon, Mar 14, 2016 at 10:54 AM

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