“How often does a digital signage network need to be updated in terms of hardware or software?” Hardware refreshes in digital signage should be every three to five years. No longer. Typically, hard drives just don’t last that long anyway! […]
“How do we expose or discover the great talent that can take our industry into the future? […]
If you can’t cost-effectively or cosmetically get a direct network connection to the digital signage player, what viable alternatives exist? […]
Does the typical viewer – on the streets, in a retail venue, mall or airport – truly want hyper-curated contextual one-to-one “Minority Report” messaging? Or do they just prefer a surprising, powerful and clear messaging?” You don’t need content like Minority Report” to be effective, but the content DOES NEED TO BE RELEVANT. […]
What do you find is the most effective and accurate way of measuring dwell time?” There are times when nothing beats an “old-fashioned” TIME STUDY with a human, a stopwatch and a clipboard. But honestly, in some areas, that is the most effective and accurate method. […]
What is the most controversial issue in the digital signage industry right now and why? After 25+ years of pitching “Content is King” at conferences, on white papers and in person, folks still don’t get it. DO NOT START WITH HARDWARE PROVIDERS as much as they have a huge sales force looking to sell you a shiny new screen. […]
