“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” The digital signage evolution in customer-facing environments has already started. The industry just needs to get better at it (and it will … quickly). […]
“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?” Environments, audiences and brands will always dictate design. Categories are always established by business objectives and the content’s role in a broader strategy and content marketing system. […]
How do you avoid your content becoming “white noise?” With regards to digital signage content, unless you have made the effort to review the data to truly understand A) who the audience is, B) what they are doing, and C) why they are in that place at that time, all of your content may as well be considered “white noise.” Let’s look at retail for a moment. […]
