“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” Over the past several years, retailers have improved the way they communicate with their customers inside the store through the use of digital signage. […]
“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?” It’s always interesting to see what trends stick around for a while and which ones quickly become “one hit wonders.” I think we are going to see a spike in data-generated content in the months to come. […]
What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?” I’ve been attending DSE for the past 10 years and have seen the industry dramatically change during that time. […]
How do you avoid your content becoming “white noise?” We all fall victim to having a piece of content we produced being considered “white noise.” It’s a constant challenge of trying to create something that captures the interest of the audience. […]
Why do most AV integrators NOT sell digital signage?” The challenge for AV integrators is to better understand all aspects of digital signage. In other words, digital signage is not just a “hardware” sale. […]
What is the best example of triggered content that you have seen or implemented and why? When executed appropriately, triggered content can have an enjoyable impact on the intended audience. Recently, we had the opportunity to work on a project at Madame Tussauds in NYC that was based on the new Ghostbusters movie. […]
What are some effective ways to future-proof your content? It’s hard to develop a singular piece of content that needs to remain relevant without some type of dynamic data attribute. Content developers often overlook the ability to “template” their designs, which allows for certain elements to be dynamically altered. […]
What is your process from storyboarding to production of digital signage content? Our typical process is to present at least three storyboard concepts to our clients, each with a slightly different spin on the creative direction and message copy. […]
