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PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

PATTISON Outdoor Advertising, a Canadian Out-of-Home provider, welcomes Kamloops Airport (YKA) to its airport advertising portfolio. Courtesy Pattison Outdoor PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. […]

signmedia.ca
Fri, Apr 8, 2022 at 1:50 PM

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How location data can predict interests better than online data – and what this means for out-of-home (Broadsign)

When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]

broadsign.com
Thu, May 16, 2019 at 6:41 PM

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