L’Oreal Elseve’s high impact campaign on DOOH struck passers-by with an anamorphic, 3D like ad on large units in Istanbul, Turkey this week. It was the first of its kind in Turkey using programmatic channels. Turkey is seeing an increase in high resolution DOOH units in recent years. […]
This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions ... […]
Guest Post: Jake Berg, Render Impact Advancements in technology have allowed for LED walls to open a whole new market for high impact digital ... […]
GUEST POST: JAKE BERG, RENDER IMPACT Over the last few years, an ancient form of art has resurfaced in the LED display and video content ... […]
GUEST POST: JAKE BERG, RENDER IMPACT It’s next to impossible to go anywhere these days without coming across an LED display. Once reserved for ... […]
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best ... […]
Image Credits: Jay Howse / Looking Glass Factory Another thing a little lost in the PR blizzard around InfoComm was news out of Brooklyn last week that ... […]
A post yesterday went into how an impressive grand-scale projection for a TV series promotion was billed as a hologram, but wasn’t really. So ... […]
This is pretty amazing three-dimension illusion content, done for that big LED wall on the corner of a building in the AT&T Discovery District ... […]
This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in ... […]
This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a ... […]
This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of ... […]
Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these ... […]
This is a nice “forced perspective” aka “anamorphic illusion” creative piece done on a wraparound 90-degree corner LED billboard in Chengdu, China. It involves ... […]
Sony and Mechdyne recently collaborated to create a Crystal LED installation for 3D simulation for a government contractor client in the aerospace arena. According to Sony, the client required a visualization and simulation environment that matched the advanced designs by engineers who needed detailed, immersive images for design reviews. […]
