This is a great example of the whole notion of how direct view LED can be something added to a store design, or in cases like this, how it can be the primary architectural design element. It is a Nike store in the huge Dubai Mall, and is a set of LEDs put in by local solutions architect 2Point0 Concepts. […]
This is a major branch of Arab National Bank in Riyadh, Saudi Arabia, with the digital components just completed and switched on by Dubai-based digital signage solutions firm 2point0 Concepts. The branch on Tahlia Street, which is Riyadh’s main shopping strip, has a big mix of direct view LED and interactive LCD screens. […]
This is the showroom at Hyundai’s flagship store in Kuwait, using a set of thin-bezel Sharp displays. There are two of these video walls in the showroom. The project was put together by Dubai-based 2point0 Concepts and a sister company, Kuwait-based DeLite Engineering. […]
One of Saudi Arabia’s biggest banks, Banque Saudi Fransi, wanted to boost corporate communications at its headquarters building in Riyadh. The company settled on a solution that reached people as they walked in, and again as they waited. […]
This is the new VIP Executive Lounge Experience at Kuwait Petroleum Corporation, that country’s biggest national oil company. The company, which has annual revenues of something like $250 billion, wanted a space for execs and guests that was luxurious and comfy, but also reinforced the company and brand through visuals. […]
The Avenues mall in Kuwait is one of the largest shopping centres in the MENA region, with a new addition bringing the leasable area past 370,000 square metres. There are more than 400 stores, including a long list of premium retail brands. […]
Food giant Nestle has something called DAT (Digital Acceleration Team) centers in key offices globally – facilities designed to monitor consumer attitudes about their brands using social media and data visualization, and also train and energize staff from other offices. A new DAT has gone live at a Nestle office in Jebel Ali, in the south end of Dubai. […]
Here’s a look inside GE Aviation’s new Middle East Aviation Technology Center, which opened last month in the Dubai Airport Free Zone area. […]
