World Out-of-Home Organization to hold its first OOH Conference in Japan – on February 20, 2025

The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world’s only global Out-Of-Home (OOH) advertising industry association. The conference will be held at Tokyo Midtown Hall and will be the first event WOO has been involved in Japan in its 60 plus years of existence. 

The OOH Tokyo Conference 2025 held in association with WOO, will discuss the latest technologies, trends and the creation of sustainable business models in the OOH advertising industry under the theme ‘From Japan to the world, from the world to Japan’. Furthermore, the conference will focus on Japan’s proud OOH market (ranked third in the world) and explore new possibilities for cooperation with overseas markets.

WOO President Tom Goddard says: “Japan has one of the largest OOH advertising markets in the world. We hope that through this conference we can review the value of the Japanese market from a global perspective and discover clues to further growth.”

“This is the first time WOO has partnered with a national industry for such an event and this ground-breaking collaboration provides a new template for bringing the worldwide industry together.”

Key Conference Highlights:

• Top OOH leaders from around the world as Keynote speakers and panelists
• Industry leaders from over 250 companies and organisations from some 100 plus countries where WOO has members are expected to participate.
• Promoting the attractiveness of the Japanese market to the rest of the world
• Promote Japan’s unique OOH success stories and technological innovations to the global market.
• Networking and business creation
• An excellent opportunity to learn about the latest global trends and build new partnerships
• Specialist sessions and panel discussions covering a range of high-profile topics on the global OOH agenda

For further details and to register – Click Here

For further information: contact Richard Saturley at richard@worldooh.org

About WOO

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org