Wildstone acquires a double-sided digital billboard on the M5 highway in Birmingham

Wildstone has acquired the M5 Tower in the West Midlands.

The M5 Tower West Midlands is a high-impact, double-sided DM6 structure positioned on the M5 in Birmingham, between Junctions 1 and 2. This stretch of motorway serves as a major arterial route for commuters and motorists traveling to and from the M6 and the north, making it a prime spot for OOH advertising. The two digital advertising screens combined are seen by over 700,000 people daily.

Wildstone secured the site on a freehold basis, making a significant lump sum capital payment to a family fund client. The Thomas Partnership played a pivotal role in managing and facilitating the disposal on behalf of the seller’s family.

Following the acquisition, Wildstone has enhanced the site’s visual appeal and technological capabilities. Both screens were replaced with next-generation, energy-efficient digital LED screens, and the cladding of the landmark advertising structure underwent a makeover.

The revamped advertising site is now under the operation of Mass Media, a strategic partner that entered into collaboration with Wildstone earlier this year.