US OOH agency Rapport to move its media buying operations to DOmedia platform
Wednesday, January 11, 2023
Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, will begin moving U.S. OOH buying and planning operations to the DOmedia platform in the coming months. DOmedia’s workflow automation software will be integrated into Rapport’s existing technology suite, “Rapportal”, to drive user efficiencies across all aspects of the OOH agency process in the US, enabling users to focus on high-value work that increases client ROI.
“Ultimately, this is about making the planning and buying conversation between our teams, our clients and our partners as frictionless as possible,” said Chris Olsen, President at Rapport U.S. “There’s a huge opportunity to benefit from the work DOmedia has done in standardizing media suppliers’ data so that it meets the needs of the world’s largest OOH agencies.”
DOmedia has over a decade of experience producing software and data standards that make OOH campaigns more efficient and, ultimately, more automated. DOmedia software is used to book over $1.2B of media annually and this number is expected to continue to grow as software makes OOH easier to buy for agencies and via DOmedia’s online platform for local advertisers, BillboardsIn.com.
“2022 was a major year for OOH adtech,” said Jeff Lamb, CTO of DOmedia. “Media suppliers are increasingly willing to integrate their data – including programmatic planning data and real-time availability and pricing – into DOmedia. That lets us make OOH more accessible, effective and responsive for customers ranging from massive agencies to local businesses.”
Rapport’s clients benefit from access to one million OOH media placements, as well as the ability to integrate complex ad targeting data. These geospatial datasets, including foot traffic and audience demographics, are increasingly important. Demand for sophisticated audience-based OOH campaigns is rising, while only a small subset of U.S. OOH media can be bought programmatically.
“Whether an ad is served instantly to a digital screen or installed on a traditional vinyl billboard, this is about giving world-class agencies, like Rapport, access to the best planning data and the tools to put it to work,” said Nick Sadler, CEO of DOmedia. “Client outcomes drive this industry forward, and we’re proud our software can make an impact at that level.”
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use http://www.BillboardsIn.com to plan and execute OOH campaigns online. Learn more at http://www.DOmedia.com. For press inquiries or further questions, please contact Ian Bowman-Henderson, Director of Marketing at ian@DOmedia.com
Rapport is the out-of-home (OOH) media buying and planning agency of IPG Mediabrands. Best known for the strength of its relationships, and rewarding connections, Rapport is a collaborative and forward-thinking agency that delivers valuable results for both clients and partners. As OOH becomes more engaging, interactive and content-driven, Rapport can seamlessly navigate through the ever-evolving media landscape. For more information, visit http://www.rapportww.com.