Tiger Party unveils a new spectacular LED landmark in Taipei

New York-based digital out-of-home (DOOH) consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101. This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party. This installation has been shortlisted for the Digital Signage Awards 2025 in the Immersive & Experiential Environment category. 

Spanning 254 square meters, Taipei Lumitree features a 360-degree LED tree and a 10-meter-high LED wall. It uses the most advanced P2.9 application technology and transparent LED walls with a 75% and above transparency rate. The installation delivers a visual experience reminiscent of New York’s Times Square but allows audiences to step into the content, immersing themselves in a dynamic environment of light and sound. 

Steven Lin, Chairman of Kaiyue Construction, stated: “Taipei Lumitree is an innovative and unique landmark project. Events like Nuit Blanche Taipei 24′ have shown how this venue can transform urban spaces and provide a platform for creative engagement.”

Rafale Chang, CEO of Tiger Party remarked, “We are thrilled to bring the technology and commercial model of New York’s Times Square to Taiwan. Collaborating with Taiwan’s exceptional creative teams in an international city like Taipei, we aim to create an unprecedented visual feast for the city, filled with endless creativity and energy that will attract crowds.”

In alignment with its commitment to supporting emerging talent, Tiger Party has partnered with HUG, a global community of artists and art lovers founded by Randi Zuckerberg and Debbie Soon. Celebrating its grand opening, total of 12 promising artists from across the globe were featured, making Taipei Lumitree a platform for global artistic expression.

“Our mission at HUG from day one has been to empower early career artists by democratizing access to game-changing opportunities around the world,” said Randi Zuckerberg, founder and CEO of HUG. “It is an honor to collaborate with Tiger Party, who are industry leaders at the intersection of art and advertising, to bring new art and artists to a world cultural center like Taipei through the Taipei Lumitree Project.”

Taipei Lumitree is currently accepting submissions for its public art program, City Lullaby, inviting creators to enrich the cityscape and foster a future filled with innovative collaborations. By continuously infusing fresh and inspiring content, Taipei Lumitree aims to become a dynamic hub of creativity, solidifying its role as a key cultural artery in Taipei. Please visit the official website for details and the guidelines for art submission.

### 

About Tiger Party: 

As a dynamic DOOH solution agency, Tiger Party specializes in closing the gap between a brand’s creative advertising campaigns and its audience by providing more flexible, customized, and interactive opportunities.

The team leverages digital billboard technologies to create impactful and memorable advertising campaigns, such as DOOH campaigns, pop-up events, and the iconic landmark’s digital experience. 

The proprietary software platform, GOTIGER is used to manage DOOH ad networks, from day-to-day operations and sales to creating DOOH campaigns of any complexity and interactivity, on any type of screens, including of the largest, irregular-shaped and most recognizable digital spectaculars globally.

Media Contact: 

Sucy Lin 

Tiger Party New York 

Tel: +1 646.441.8000 | sucy@thetigerparty.com