Studies show effectiveness of bus advertising campaigns ran by Outfront

OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics’ analysis showed that those exposed to the ads were 79% more likely to download the app.

OUTFRONT through StreetMetrics has seen similar client success in driving website visitation and store visitation using bus advertising. For example, Sheertex ran a 4-week campaign in New York with the intention of increasing visits to their website. Those exposed to the bus ads, overall, were 98% more likely to visit the website than those not exposed, additionally, those exposed to the bus ads were 117% more likely to reach the checkout page than those not exposed. The Wendy’s Company ran a campaign in its Boston division, and we found that those exposed to the bus ads were 63% more likely to visit a Wendy’s in the area than those not exposed. All proving that bus advertising not only creates awareness but can drive consumers down the funnel.

OUTFRONT and StreetMetrics Team Up To Offer Groundbreaking Measurement Proving Effectiveness of Bus Advertising Up and Down The Funnel