Retail media tech firm STRATACACHE acquires French pharmacy digital signage specialist SNED

Wednesday, 5th February Paris — STRATACACHE, the global supplier of large-scale interactive, intelligent shopper engagement experiences and analytic tools, has acquired SNED. Founded in 2012 and based in France, SNED is an LED solutions specialist in pharmacy displays and signage. SNED operates primarily within France with activations across the Benelux region.

As part of the STRATACACHE family of technology companies, SNED will develop its expertise beyond LED display technology, serving as a key integration resource for STRATACACHE across France and Benelux as well as supporting STRATACACHE’s European pharmacy retail media leader iDklic (a STRATACACHE Company).

“We are seeing a huge demand for screens and integrated systems in pharmacies and other retail spaces as more brands and stores see the massive opportunities that open up when you activate digital signage at point of sale,” said Jean-Charles Figoni, Founder and CEO of iDKlic. “With SNED, we will be able to help partners to not only grow their retail media capabilities but also strengthen their customer communications more effectively. I am immensely happy to have SNED as part of the team.”

Dmytro Ahratina, President of SNED added: “It is tremendous to say that we are now part of the STRATACACHE family. We are a passionate, collaborative and knowledgeable team who have built a strong reputation over the last decade. With STRATACACHE we have an opportunity to deepen our skill set event further and play a key role in some exciting upcoming activations.”

The acquisition reinforces STRATACACHES’s strong growth within Europe. SNED will maintain its brand identity and, as with the previous acquisitions of Sys-Teams (UK) and Masterpoint (Germany), administration and company operations will be coordinated through Scala, a STRATACACHE company with longstanding global leadership in digital solutions and experiences.

About STRATACACHE

STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com, and @STRATACACHE.

Media contact:
Andrea Poley
apoley@stratacache.com