QMS Media installs more than 500 new digital panels in the City of Sydney

QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including in six high-traffic precincts that now feature three or more bus shelters in a row.

The consecutive bus shelter locations are at Eddy Avenue, Wynyard, Queen Victoria Building, Alfred Street/Circular Quay, Anzac Parade and Taylor Square. There are also two smaller locations, on Liverpool and Elizabeth Streets.

All the new QMS City of Sydney bus shelters have replaced existing assets with improved structures, including a new modular design to maximise footpath access, thermal glass roofs to reduce sun exposure and heat in hot weather and full-height advertising screens that can also display event information, community updates and safety messaging.

QMS Executive General Manager, Mark Fairhurst, said: “Leading brands across all the major categories have already run creative across the consecutive sites – including luxury, automotive, finance, FMCG, entertainment and travel – taking advantage of multiple ad panels in a row”.

The new QMS network reaches 2.6 million people a week, two-thirds of whom live across the Greater Sydney region.

Mr Fairhurst said: “We know that 67% of the audience of our City of Sydney network comes from people living in other Sydney suburbs, making the City the heart of Australia’s biggest market.”

QMS is a digital outdoor media compan. Connecting audiences through multiple touchpoints and customised data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations.

QMS is proud to be the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games and the Cortina 2026 Olympic Winter Games. This multi-year partnership will see QMS and the Australian Olympic Committee work hand in hand as we engage, inspire and unite Australians through the power and spirit of sport.