Pikasso Italia wins Euroma2 Exclusive Mall DOOH Advertising Concession
Tuesday, November 28, 2023 · Promoted content
Rome, 28 November 2023.
Following a competitive tender, Quantela Inc. has awarded the exclusive mall DOOH advertising concession of Euroma2 to Pikasso Italia.
Euroma2 is the second mall of Rome and the fourth of Italy in terms of footfall, the elegance of its architecture and fittings and the wide offering of the 230 shops and 30 restaurants & coffee shops, making it a very special Lifestyle Mall destination, with a high average ticket thanks to the purchasing power of its visitors.
The DOOH mall advertising platform deployed inside Euroma2, consists of 35 custom LED digital screens of different types.
The Euroma2 platform is fitted with all the ultimate DOOH Ad-Tech including a comprehensive audience measurement.
The Euroma2 DOOH Takeover will become a platform for immersive campaigns. Offers are now accepted for campaigns to run during the the Christmas season, followed by the January sales.
Antonio Vincenti CEO of Pikasso said: “We are honored to have been entrusted by Quantela to act as their exclusive advertising concessionaire of this fantastic DOOH Mall platform. We are looking forward to delivering to Italian & International brands and agencies experiential Mall campaigns amplified by their instagrammable compelling appeal”.
Pikasso Italia portfolio already includes the Milano Collection of large formats, which today consists of two Walls and two Rooftops located in major city traffic roads, distributed in the two areas north and south of Milan with respect to the center.
The full digitization of the Milano Collection will be completed and announced in the coming weeks.
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About Pikasso italia:
Pikasso Italia srl founded in June 2022 with headquarters in Milan, is part of Pikasso Group, a leading Out-of-Home (OOH & DOOH) advertising company established in 1986 and present today in 11 countries.
Pikasso places quality and innovation at the heart of its development to constantly meet its clients’ needs. Our focus is on ensuring audience engagement in prime locations and delivering creative opportunities to our advertisers while remaining at the forefront of technology.