Pattison Outdoor expands reach via acquisition of Outdoor Exposure’s static and digital assets in Ontario
Sunday, April 7, 2024
SUDBURY, Ontario, April 05, 2024 — PATTISON Outdoor Advertising, a Canadian Out-of-Home ad operator, has acquired Outdoor Exposure, an outdoor advertising company in Northern Ontario.
The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. 60 of those will be in Sudbury, ON (49 static, 11 digital), complemented by 12 static faces located in North Bay, ON and four in the North Shore region. Three additional static posters are expected to be constructed in Spring 2024.
This move continues to solidify PATTISON’s highway advertising offerings within Ontario. Advertisers will be able to reach travelers along the Trans-Canada highway in Northern Ontario.
PATTISON Outdoor will ensure a smooth transition for clients and partners. The acquired inventory will be integrated into PATTISON’s existing portfolio of advertising options in Ontario and reinforces PATTISON’s position as a leader in the Canadian Out-of-Home advertising industry.
About PATTISON Outdoor
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.