OOH ad operator Pikasso integrates with tools to combine DOOH ads with mobile campaigns
Monday, March 20, 2023
This agreement with Italy’s Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards.
Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. If planned and executed correctly, the convergence of the two formats will drive your consumer further down the purchase funnel: by keeping track of when the interest is generated when exposed to a screen or billboard followed by the retargeting on mobile leading to the initiation of an online search or click of an ad and eventual purchase of the product/service at a real store. Advertisers will be able to see a clear path that began from a geofenced OOH location.
Brands can now amplify the reach and performance marketing of every Pikasso OOH or DOOH campaign by retargeting the same campaign on Mobile to your desired target audience and track the results in real time.
Francesca Vincenti, Head of Programmatic and Innovation said “We are delighted to propose to agencies and clients an additional service that complements and reinforces OOH Campaigns. Coupling OOH/DOOH & Mobile Advertising will amplify their individual impact, enhance brand recall and engagement and improve campaign efficiency to drive to store while maximizing the results of their ad spend. Thanks to Hic Mobile, who is at the forefront of retargeting technology, brands in our markets can leverage the high mobile penetration and engage with consumers in the real-world and in the digital-world.”
Max Willinger, co-founder of Hic Mobile said: “We’re honored to partner with Pikasso, supporting all OOH/DOOH activities with mobile marketing solutions. All clients using this media mix will be able to maximize results and optimize their budgets, taking the best of what cross media campaigns have to offer. Pikasso, international OOH/DOOH leader, listens carefully to market needs….and once again has demonstrated to be innovative and always one step ahead!”.
Pikasso is the number one Out-of-Home advertising company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia) and has extended its activity to Italy. With more than 13,000 advertising faces, 450 digital screens, 73 exclusive concessions, with a presence in 435 cities of 11 countries, and 300 highly qualified professionals, the Group operates in all the segments of Out-of-Home & DOOH: Billboards, Street Furniture, Transport advertising, and Malls.
Pikasso places quality and innovation at the heart of its development to constantly meet its clients’ needs. Our focus is on ensuring audience engagement in prime locations and delivering creative opportunities to our advertisers while remaining at the forefront of technology.www.pikasso.com
About Hic Mobile:
Founded in 2013 in Milan by Max Willinger and Enrico Majer, the company immediately stood out for its highly advanced skills in the field of smartphone technologies, now universally recognized as the first and essential gateway to the Internet.
In its six years of activity, Hic Mobile, thanks to constant innovation and the ability to intercept the most interesting international phenomena of mobile advertising to introduce continuous novelties to the Italian market, has continued to expand, maintaining an annual compound growth trend of around 80%. Recognized by Il Sole 24 Ore as one of the leading companies for growth in recent years in Italy and included by the Financial Times in the FT1000 among Europe’s fastest-growing companies. For more information, visit www.hicmobile.com