Omnichannel ad platform Blis adds DOOH inventory from JCDecaux via programmatic platform VIOOH (VIOOH)

Blis, a company that describes itself as “the audience-first platform that doesn’t rely on personal data,” has integrated with VIOOH, a global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow.

Through an integration with VIOOH’s SSP, Blis now offers clients access to JCDecaux’s premium digital transport, billboard and street furniture inventory. By using Blis’ interactive planning platform, Audience Explorer, clients can layer location, lifestyle, telco, spend and other rich anonymised data to create richer target audiences, so they can buy the digital out of home placements that are most relevant to their campaign goals.

Amy Fox, VP Product at Blis said, “By combining Blis’ precise location data and rich third-party audience data with VIOOH’s quality DOOH inventory, our clients can now also reach the most relevant out-of-home audiences. Clients can now create more cohesive omnichannel campaigns, all through Blis’ proprietary planning platform, Audience Explorer, and then activate them with Blis too.”

By adding premium digital out-of-home inventory to its platform, Blis now offers clients the ability to plan and buy standard, high-impact and premium display, video, audio and CTV inventory as well as DOOH, using accurate, real-world location data as well as third-party data, all in one integrated platform. The Blis and VIOOH partnership is unique because of the layering of these other data signals, including clients’ first party-data, via Audience Explorer to inform fully-integrated DOOH planning and buying that is part of a broader omnichannel media plan.

“Our partnership with Blis will give more media planners and buyers access to high-quality DOOH inventory,” said Gavin Wilson, Chief Revenue Officer at VIOOH. “ Including programmatic DOOH within omnichannel campaigns is a key area of interest for the market now, and we look forward to working with Blis to deliver meaningful and efficient campaigns with optimised results to their clients around the world”.

About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

About VIOOH:
VIOOH is a leading premium global digital out of home supply-side platform.

Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 markets, with more to follow.

For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.