New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m.

Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH’s total revenue in 2023 reached $137m, equating to a 15.5% increase YOY.

Programmatic Digital Out of Home (pDOOH) also steadily increased its share in 2023. OOHMAA began recording pDOOH revenue in Q2 2022, when it accounted for 2.6% of DOOH revenue. By the end of 2023, that share had significantly increased, to an annual share of 9.3%, demonstrating the potential advertisers see in this channel.

OOHMAA annual revenue