Las Vegas-based digital billboard proprietor Spotlight Outdoor Ads appoints Jay Cambell as new director of sales for the Western region of the United States

LAS VEGAS (Feb. 16, 2024) – Spotlight Outdoor Ads, specializing in the outdoor advertising and out-of-home (OOH) advertising industries, has added Jay Campbell as the Las Vegas company’s director of sales for the Western region of the United States. In this newly created role, Campbell will engage with prominent advertising agencies across the country to drive new sales opportunities, with a targeted focus on the Western region.

With a bachelor’s degree in public relations and journalism from Monmouth University in New Jersey, Campbell hails from approximately 15 years of experience in the outdoor and OOH advertising industry. This includes serving as a national account executive with Alchemy Media and associate media director for OOH with Horizon Media.

“As a respected industry veteran, Jay will play an instrumental role in securing and strengthening revenue for our company. He not only delivers impressive sales experience, but also invaluable expertise from working with high-profile agencies,” said Jeremie Watkins, president of Spotlight Outdoor Ads, who has known Cambell professionally for 15 years. “By drawing upon his long-established relationships with agencies throughout the United States, he will substantially boost our sales and further cultivate promising new opportunities.”

At the forefront of groundbreaking outdoor and OOH advertising, with products such as Digital Out of Home layouts with 3D graphics, Spotlight Outdoor Ads’ premier assets have become eye-grabbing fixtures throughout the Las Vegas Strip. Its widespread footprint across the Strip corridor features ad campaigns for prominent companies from across the United States.

Anticipating numerous sales opportunities among his agency connections, including on both the West and East coasts, Campbell predicts high demand for the company’s products. He further observes promising potential to expand the company’s assets in Las Vegas, with national advertisers highly sought after on the Strip.

“Spotlight’s cutting-edge advertisements are revolutionizing the industry, and truly speak for themselves in elevating billboards to an immersive experience,” Campbell says. “With the knowledge base I’ve accumulated in my advertising career, I’m well versed in clients’ challenges and objectives, which enables me to meet their specific goals with a customized, service-oriented approach. I consider there to be tremendous untapped potential for sales across the nation, and I’m eager to launch new opportunities for growth.”

QUICK FACTS ON SPOTLIGHT OUTDOOR ADS

• A Digital Spectacular running a Duracell ad garners 3,511,623 impressions per week, per spot with a total of 10 spots in rotation.

• Spotlight Outdoor now has seven large format digital marquee locations (a total of 17 screens) on the Las Vegas Strip, from LIDS at the MGM Grand to Harrah’s on the Strip. Additionally, the company has a key spectacular at Harmon Avenue and University Center Drive.

• Spotlight has 14 “Touchdown Towers” column wrap digital screens and more than 180 casino floor screens, accumulating more than 61,000,000 impressions weekly.

• Spotlight Outdoor possesses the most screens of all OOH media companies on the Las Vegas Strip.

About Spotlight Outdoor Ads

Spotlight Outdoor Ads is an enterprise leader in the Outdoor Advertising and Out of Home (OOH) industry bringing decades of exceptional track record and results for its clients. The company has collaborated with some of the biggest brands in the world, including Caesars Entertainment. Spotlight Outdoor Ads is comprised of creative professionals renowned for pushing limits within immersive outdoor advertising to help ensure its clients benefit from the most meaningful and cutting-edge technology. Exclusive inventory options coupled with massive reach & scale, enable Spotlight Outdoor Ads to deliver a one-of-a-kind product that is unparalleled in the outdoor advertising space. For more information, visit spotlightoutdoorads.com.