Kim Kardashian’s skincare company runs its first 3D DOOH campaign on the 100-yard screen in the Oculus at Westfield World Trade Center

SKKN BY KIM is a line of skincare products developed by Kim Kardashian.

The campaign captures consumers as they walk the entire length of the 100-yard screen with compelling video footage of Kim Kardashian alongside her product line. Three dimensional effects were applied to images of the exfoliator, eye cream and face cream to create the illusion that the products are coming off the screen for a high-impact virtual sampling moment.

The SKKN BY KIM 3D digital media campaign is currently running in the Oculus through October 16. URW and the luxury skincare brand will continue their partnership with a SKKN BY KIM pop-up store opening at Westfield Century City in Los Angeles just in time for the holidays. The shop will be the first physical retail location for SKKN BY KIM and will feature a curated selection of products perfect for gift-giving.

Watch video: SKKN-BY-KIM-Launches-First-3D-Digital-Media-Campaign-at-Westfield-World-Trade-Center