Kevani to launch two double-sided digital billboards on Interstate-5 in Southern California in Q1, 2023 (PRNewswire)

The two structures each feature double-sided digital displays, with 10mm pitch resolution on 14-by-48-foot screens.

The billboards will be seen by travelers en route to Los Angeles to the north and Anaheim to the south on I-5.

KEVANI has begun pre-selling the space to national advertisers.

“Interstate 5 has been a target for KEVANI expansion for a number of years and is central to the development of our regional network across the Los Angeles DMA,” said Kevin Bartanian, KEVANI CEO. “i5 Pillars deliver everything that an advertiser would expect from a KEVANI site: An iconic location, clear line of sight, innovative design, the very best technology, and above all—a premium audience. Collectively, these elements deliver a deeper emotional impact for brands wanting to target people on the move.”

KEVANI’s growing collection of premium advertising locations across LA includes The Towers®; Sunset Limelight; The Frames®; The Sunset Wallscape; i10 Beacon®; WEHO Quartet; & 2nd & PCH.

KEVANI is an out-of-home (OOH) media sales organization that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience. We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry and we do so by adhering to our Mission Statement.

SOURCE KEVANI, INC.