Global takes over outdoor advertising contract for Metro Barcelona from JCDecaux
Thursday, November 30, 2023
Global Spain, a division of Global, the Media & Entertainment Group, has been awarded the exclusive ad sales contract for Metro Barcelona.
Global will take over the contract from JCDecaux from 1st January 2024 until 2032. Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation.
Metro Barcelona serves 400 million passengers every year across 123 stations, offering huge reach for advertisers in the heart of one of Spain’s most dynamic and important cities. Metro Barcelona’s outdoor estate includes over 2,000 sites including both classic paper and digital screens.
As part of Global’s plans, all digital billboards across Metro Barcelona will be available to purchase programmatically, allowing advertisers to deploy targeted, data-driven campaigns on the network.
Global Spain will also implement a brand-new data and audience measurement system on the Metro Barcelona network as part of the company’s commitment to accurate audience targeting.
About Global Spain
Global Spain is part of Global, one of the world’s leading media and entertainment groups, specialising in outdoor and radio advertising with headquarters in the UK and divisions in the Netherlands, Ireland and Spain.
About Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company.
Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.4 million on the radio alone.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Chief Broadcasting and Content Officer. Ashley Tabor-King created Global in 2007.