German chain of outdoor clothing stores gets digital signage from PPDS (Philips) in its flagship store

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new,  immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt.

 Founded in 1981, the German-based brand has been motivating people to go outside and connect with nature for over 40 years and is one of the biggest international suppliers and franchisers of outdoor clothing, footwear, equipment and accessories. With more than 500 stores and 1400 employees across Europe and Asia, their premium product collections have empowered people to experience some of the world’s most exotic outdoor locations.

Jack Wolfskin needed an innovative solution that would stimulate the senses of their customers while also creating an intuitive and inspiring sales journey.

To achieve its effect, Jack Wolfskin teamed with PPDS and Hamburg-based integration specialist, pilot Screentime to deliver a comprehensive AV solution to transform the flagship Frankfurt am Main location. This included the installation of an immersive 7.5m2 Philips L-Line 7000 Series LED wall into the store, used to engage customers and draw passing crowds inside.

To complement this awe-inspiring screen, a 55” 4K Ultra HD Philips Q-Line digital signage display was strategically placed to showcase the sustainability features of the store and its products. These Philips professional displays were integrated into the store’s wider content system, which includes interactive touchscreens and seamless storytelling experiences that set the mood for adventure.

The Philips 7000 Series LED’s modular design allows for panels to be removed and for the wall to be reshaped with ease, bringing options for design and simplicity for any future panel requirements. Offering high brightness and ultra-clear resolution, the dvLED wall is visible to those both in and outside of the store.

The Philips LED 7000 Series also offers low power consumption without impacting performance, meaning lower operating costs and a bigger step toward a greener future.

Damian Rodgett, CEO at pilot Screentime GmbH, commented: “The digital POS sales concepts we have developed for Jack Wolfskin’s flagship stores are designed to make the shopping experience even more emotional. The combination of LED boards, standard digital signage screens, innovative touchpoints, such as the campfire, and touch tablets leave a lasting impression on customers at the POS, where competition is increasing in the highly competitive outdoor apparel sector.

“This is a good example of what is now the new benchmark in POS sales and marketing: a minimum of investment achieves the maximum impact on the customer experience.”

Fast facts

• Client: Jack Wolfskin
• Location: Frankfurt am Main, Germany
• Project: Next generation flagship store
• Products: Philips 7000 Series LED display 41BDL7219L (30 units), Philips Q-Line 55“ 55BDL3550Q/00 signage display (1 unit)
• Partners: pilot Screentime GmbH

To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.

About PPDS

PPDS is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.

PPDS exclusively markets and sells Philips-branded professional displays, covering professional TVs, signage and direct view LED solutions, worldwide under trademark license by Koninklijke Philips N.V.

By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to unlimited direct view LED displays. Designing solutions that make a positive impact, both for resellers and for end-customers – at the right time and in the right places.