DOOH supply-side platform Location Media Xchange (LMX) adds 15,000 media assets in APAC to its inventory via integration with DOmedia and BillboardsIn
Tuesday, December 12, 2023 · Promoted content
12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India.
BillboardsIn’s is launching in APAC countries following 5 years of explosive growth in the U.S. and Canada. In 2023, North American advertisers planned and executed over $1B in annual OOH using DOmedia’s software. LMX, part of the Moving Walls Group and a leading enterprise software provider for Out-of-Home (OOH) media owners was the ideal partner to launch BillboardsIn due to its position as a leader in these countries.
“Our partnership with LMX lets BillboardsIn change the world for local advertisers in APAC countries, in the same way that we have in the U.S.,” said Kohei Adams, Director of Operations at BillboardsIn. “Local advertising is the lifeblood of the OOH industry. By making these ad formats more accessible, we create a win-win situation for small businesses and media operators.”
Together, they aim to onboard a diverse range of OOH inventories from the APAC region onto BillboardsIn. The partnership is set to simplify the process for direct advertisers to discover and book available billboard inventory in various APAC countries.
According to Srikanth Ramachandran, Founder and Group CEO of Moving Walls, “This partnership is symbolic of the wider shift happening in the OOH industry as suppliers connect their inventory to platforms to improve accessibility. There are millions of small and growing businesses that depend on social media advertising to build awareness. OOH media, when made simple and accessible can play a similar role.”
BillboardsIn is powered by DOmedia and boasts the distinction of being the largest marketplace for purchasing out-of-home media in the United States, with nearly $2B in media expected to be contracted through their software in 2024.
“DOmedia aims to make OOH a fundamentally better ad product for advertisers of all sizes,” said Mike Cooper, Global Head of Growth at DOmedia. “For holding companies like WPP and IPG, that often means very sophisticated tech solutions. But, for a small business looking to buy their first OOH ad, it can be as simple as taking them seriously and making outdoor ads less intimidating.”
In the U.S. 75% of buyers on BillboardsIn are buying an OOH ad for the very first time; growing the OOH industry even as the site continues to set new sales records. Collaboration with LMX extends the global reach of OOH advertising, offering advertisers a broader selection of OOH inventories and streamlining the procurement and sales processes. In doing so, it further reinforces BillboardsIn’s standing as the leading online marketplace for outdoor advertising.
For more information on this release, please reach out to Rukshana at rukshana@movingwalls.com
About DOmedia
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use www.BillboardsIn.com to plan and execute OOH campaigns online.
About BillboardsIn
BillboardsIn.com is the nation’s largest online outdoor advertising marketplace, designed to help advertisers plan the perfect out-of-home ad campaign. With access to over a million ad spaces in North America and Southeast Asia, BillboardsIn provides a great selection of competitively-priced options for advertisers looking to break into OOH advertising.
About LMX
Location Media Xchange (LMX) is the supply side arm of the Moving Walls group. LMX provides enterprise software solutions for Out-of-Home media owners to grow their revenues and automate their operations. These include Revenue Management, Inventory Management, Supply Side Platform for Self Serve and Programmatic Advertising Demand, Audience Measurement, and Dynamic Content Management, among other capabilities. More than 500 media owners across the world use the LMX platform today.