Clear Channel Singapore to launch OOH packages in the metaverse
Sunday, January 15, 2023
Clear Channel Singapore and metaverse builder LandVault partnered to bring Clear Channel’s OOH advertising services into the virtual realm, Decentraland. Clear Channel Singapore is the first and an exclusive partner in the region to launch OOH packages that will allow businesses to reach consumers in a new and potentially untapped market.
With the rise of immersive technologies like virtual reality and augmented reality, the metaverse is becoming one of the frontiers for brands planning to stay ahead of the curve. Clear Channel will have formats available in virtual public spaces within Decentraland where they get to create immersive experiences.
The areas within Decentraland Games include games such as ICE poker and Diamond Hands City, the busiest areas that account for more than 60 percent of all traffic. Individuals visiting these areas play games for two to three hours per day, with more than 60 percent of them being returning visitors. The ad placements are all natively integrated with the venues.
This enables both brand advertising spots and the teleportation of visitors to the advertisers’ URL or through an e- commerce store to drive engagement or transaction. The packages that are available will allow brands to connect the virtual experience to the physical world, with real-life assets.
LandVault is the largest builder in the metaverse; with over 120 full-time builders and completed 200+ builds for some of the world’s largest brands including Mastercard, Standard Chartered, and Heineken.
They are now integrated with top metaverse platforms like DecentraLand and Somnium Space, and the inventory can reach over 75% of audience in several metaverse venues.
“The partnership with LandVault has allowed us to incorporate the virtual world alongside the physical world, with interoperability between them. Just as how consumers make credit card transactions at physical stores, they can do the same with their virtual wallets to pay for an experience or purchase wearables in Decentraland.” – Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.
“We are providing a first-mover advantage for brands who want to get onboard the meta journey and gain early adopters,” she adds.
“We’ve always had the intention of bringing brand experiences to the metaverse with our In-Play technology, and through our partnership with Clear Channel Singapore, we’re able to achieve just that. This partnership is super exciting, not only because it’s another step forward for brands to reach a nascent audience, but also because it’s pushing the envelope for what’s possible in advertising.” – Samuel Huber, Founder & Chief Executive Officer, LandVault
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About Clear Channel Singapore
In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contract to Design, Build and Operate (DBO) 3,200 bus and taxi shelters across Singapore. Its second-to-none island- wide coverage offers a variety of consumer touchpoints through a variety of media formats.
In the last 20 years, Clear Channel Singapore accelerated and transformed its business, from a pure play Out-of-Home business into what it is today: a high-growth, digital and tech-led company, leading the way in making OOH scientific: data-led, fact-based, and insight-driven.
About Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 displays in 22 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. Comprising two