Clear Channel Outdoor deploys more DOOH screens across the street from the Super Bowl 2024 arena
Sunday, December 31, 2023
NEW YORK — Clear Channel Outdoor (NYSE: CCO), and Nevada-based Terrible Herbst Inc. (Terrible’s) have joined efforts to provide a new advertising opportunity which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.
Partnership between Clear Channel Outdoor and Terrible’s will provide brands with an advertising opportunity to activate digital out of home media campaigns across the street from this year’s Big Game at Allegiant Stadium in Las Vegas.
Today’s news comes on the heels of Clear Channel’s announcement earlier this year regarding its partnership with the Westin Las Vegas Hotel & Spa to provide three larger than life out of home (OOH) spectaculars to capture the attention of Las Vegas visitors. Advertisers took part in the excitement and opportunity to reach affluent audiences and international travelers at the Formula 1 Grand Prix last month, and the assets are strategically located for brands to activate their DOOH campaigns as the city gears up for highly anticipated global conventions such as CES and NFR.
Clear Channel Outdoor is one of the only out of home providers in the market that offers a comprehensive portfolio of media displays in the Las Vegas region, which includes digital spectaculars, printed spectaculars and wallscapes, roadside digital, airport and traditional printed assets – allowing brands the opportunity to activate true market takeovers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 330,000 print and digital displays in 19 countries, excluding countries held for sale.