Canada’s largest electronics retail chain Best Buy selects Perion as a tech partner to monetize its in-store digital signage network

NEW YORK & TEL AVIV, Israel–Perion (NASDAQ & TASE: PERI), has partnered with Canada’s largest Consumer Electronics omnichannel retailer, Best Buy Canada. The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network, creating one of the largest SSP-enabled Digital-Out-of-Home (DOOH) media networks in the Canadian market.

Key Strategic Partnership Highlights:

Market Expansion: This partnership expands Perion’s footprint in the rapidly growing Retail Media ecosystem by transitioning Best Buy Canada’s in-store media to a programmatic-first retail media model.

Full-Stack Adoption: Best Buy Canada is deploying Perion’s comprehensive suite – including Ad Server, SSP, and Header Bidding technologies. This unified approach replaces legacy systems, validating Perion’s strategy to increase share of wallet and long-term customer retention through deep, multi-layer platform integration.

Yield Optimization: Moving from traditional “loop-based” signage to Perion’s dynamic, impression-level decisioning engine allows Best Buy to drive higher yield and improved monetization efficiency, while offering advertisers real-time performance metrics previously unavailable in offline environments.

“Perion provides the technology foundation to help modernize and scale our in-store media offering,” said Thierry Hay-Sabourin, Senior Vice President – Ecommerce, Marketplace & Marketing, Best Buy Canada. “A programmatic-first, loopless model enables more effective, measurable experiences for brands and agencies, while unlocking the valuable advertising moments that our in-store environment offers.”

“By serving as a foundational infrastructure for a market leader such as Best Buy Canada, we demonstrate that our Perion One strategy allows us to win complex, enterprise-level mandates,” said Tal Jacobson, CEO of Perion. “We are creating a repeatable playbook to modernize retail media networks globally, ensuring sustainable growth and deeper strategic relationships with high-value partners.”

For Perion, the partnership reinforces its positioning as a full-stack retail media technology provider, expands exposure to premium, brand-safe retail DOOH supply, and supports the company’s strategy to build more predictable, infrastructure-level revenue streams over time.

About Perion

Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.

For more information, visit Perion’s website at www.perion.com.

About Best Buy Canada

A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most innovative omnichannel retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad (www.geeksquad.ca) brands. With 308 Best Buy, Best Buy Mobile and Best Buy Express stores across Canada and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in total retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education. For more information, visit BestBuy.ca.