JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport
Monday, July 22, 2024
Paris, July 22nd, 2024 – JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.
Running from July 1, 2024, this new contract strengthens JCDecaux’s presence in Macau and follows the award of the 15-year street furniture contract. Together with our Chinese airports concessions, this ensures a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s most dynamic regions, home to over 86 million people.
JCDecaux Macau has managed the advertising sales concession at Macau International Airport since 2003. Under the new contract, JCDecaux will introduce a programme of digitisation, deploying innovative technology, creative solutions and airport products to enhance airport services and experiences while generating advertising revenue.
Looking ahead, the growth of Macau airport advertising will be driven by digitisation and a strong emphasis on environmental, social, and governance (ESG) principles while delivering results for advertisers.
For more information about JCDecaux, please visit jcdecaux.com.
Communications Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com