by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]
Amber Schultz. Sydney’s outdoor advertising is out of control, critics warn, with thousands of digital billboards installed on footpaths, delivery bikes and in train stations as the out-of-home advertising industry booms. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
by Bradley Cooper — Editor. Bank branches are decreasing in number across the U.S., but this trend doesn't tell the entire story. One area bank branches are changing is by integrating more digital signage to inform customers about specific services and products. […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]
$46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. […]
Billboard Insider’s Take: JC Decaux has published a self-commissioned study documenting what a good neighbor it is. Billboard Insider has attached the press release at the end of this article. Billboard Insider is all for businesses being good stewards and good neighbors. […]
Perry Cooper, Legal Reporter. Outfront Media LLC failed to convince the Massachusetts high court Monday to let it off the hook for nearly $200,000 in property taxes on 14 publicly owned billboards it manages in Boston. […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
Presumably timing this to Touch Taiwan this week and a big exhibit stand at that show, E Ink has put out a promo video ... […]
With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. […]
Commercial Integrator Expo is back, co-located with CEDIA Expo 2024, from Sept. 4-7, at the Colorado Convention Center. […]
When finer pitch LED video wall tech started coming on the market, one of the knocks other than the big one – high cost ... […]