Editors’ Picks

Australia: Adshel CEO departs as new owner oOh!media restructures leadership team (ProPrint)

Brendon Cook, oOh! media's CEO, says executive overlap created after this year’s $570m Adshel takeover had unfortunately resulted in a number of senior executives leaving the business. He says the company's long-term strategy will now be directed by a new executive leadership team and a senior leadership team. […]

proprint.com.au
Tue, Nov 20, 2018 at 7:54 PM

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The future of digital signage in restaurants (Modern Restaurant Management)

As digital signage becomes more sophisticated and affordable, and with 4K being the next generation of quality for high-definition video, it’s no surprise that digital signage is one of the leading Pro A/V industries in 4K adoption. For restaurants, as in other digital signage applications, this means the future is 4K. […]

modernrestaurantmanagement.com
Tue, Nov 20, 2018 at 7:50 PM

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Inside Rouge Media’s DOOH network: how it works (OOHToday)

We are considered a non-traditional (place-based) format. Our meetings tend to be with OOH Buying services, strategy and digital agency groups. We typically draw our revenue from both traditional OOH and “out of the box” budgets. […]

oohtoday.com
Tue, Nov 20, 2018 at 7:42 PM

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Digital Signage Expo’s New Advisory Board (Complete List)

The DSE Advisory Board serves as the consulting arm of DSE, providing insight and guidance for the show to ensure it maintains the correct focus in this ever-changing industry. The Advisory Board consists of industry professionals, covering nearly every corner of industry, ranging from retailers and restaurants to digital out-of-home network operators and content providers. […]

digitalsignageexpo.net
Tue, Nov 20, 2018 at 7:40 PM

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Lessons from the acquisitions made by Boston Omaha-owned Link Media Outdoor (Billboard Insider)

1. Now’s a good time to sell if you’ve been having thoughts about liquidity. Lamar said last week it wants to pay 10 times forward EBIDTA for assets it buys. […]

billboardinsider.com
Tue, Nov 20, 2018 at 7:19 PM

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DOOH ad tech firm voodooh integrates with JCDecaux’s programmatic ad platform VIOOH

As an accredited technical partner, voodooh have delivered multiple successful campaigns and will continue to deliver dynamic content and intelligent systems. They are trialling VIOOH’s Creative Development Kit (CDK), which is currently in beta testing. This is part of the VIOOH full stack platform which includes automation, programmatic and traditional buying models. […]

dp-aa.org
Tue, Nov 20, 2018 at 7:14 PM

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In-store cannabis DOOH network Enlighten joins DPAA

Enlighten's screens are installed in over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. The company's technology is intended to increase revenue and awareness and keep customers engaged. […]

dp-aa.org
Tue, Nov 20, 2018 at 7:12 PM

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Why OOH is a wise media Investment for local auto dealerships (Billboard Insider)

Here are some of the top proof points, but be sure to review the entire presentation to help make the case for OOH with auto dealers in your local markets. The more miles a consumer drives, the more likely they are to notice OOH ads. These are the best target consumers for the automotive category because they tend to be younger and more affluent. […]

billboardinsider.com
Tue, Nov 20, 2018 at 7:04 PM

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The 5 Reasons Why Out-of-Home Advertising Works (Target Marketing Mag)

Based on this rapidly changing environment, brands and agencies recognize that outdoor advertising is always on a steady upswing as one of the fastest growing media formats out there. It is continuously evolving and growing to show clients that out-of-home advertising is better than other forms of marketing. […]

targetmarketingmag.com
Tue, Nov 20, 2018 at 5:58 AM

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Retail digital signage campaigns 101, part 2 (DSToday)

Whenever you find a new way to reach out to your clients through digital signage content, you've got to stay patient and analyze the delivered results. Try out a few ways of dynamic interactions with your clients, having a chance to run different digital content on displays allows you to experiment as much as you want. However, all of this is pretty pointless without a proper in-depth research. […]

digitalsignagetoday.com
Tue, Nov 20, 2018 at 4:47 AM

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OOH ad agency through the eyes of an intern (EMC Outdoor)

Before I started, I did the typical research on the EMC website to learn as much as I could on my own about Out of Home advertising, but none of that could compare to the behind-the-scenes of what they do day-in and day-out. I had so much to learn! […]

emcoutdoor.com
Tue, Nov 20, 2018 at 4:07 AM

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Lamar CEO: a merger between the “Big 3” OOH operators is possible (Billboard Insider)

Will the big 3 (Lamar, Outfront and Clear Channel Outdoor) consolidate? If it happens it will be next year or the year after. […]

billboardinsider.com
Mon, Nov 19, 2018 at 11:58 PM

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Ocean Outdoor is preparing for re-listing on London Stock Exchange (London South-East)

The company said it operates some of the UK's "most prestigious" digital outdoor locations, including the BFI London IMAX; Holland Park roundabout, which formed part of its exclusive external rights to London's two Westfield shopping centres; the Birmingham Media Eyes above New Street Station in Birmingham; and digital out-of-home assets across the 10 key cities and retail centres in the UK including Birmingham, Manchester, Liverpool, Glasgow and Edinburgh. […]

Mon, Nov 19, 2018 at 5:45 PM

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Melbourne Airport unveils Australia’s largest outdoor advertising screens (MoodieDavittReport)

The dual 320sq m screens allow advertisers to create campaigns that can interact with one another on a scale that can’t be found anywhere else in the country. The advertising assets are in prime position within the car park (facing the Tullamarine Freeway), which handles over 45,000 vehicles inbound each day. […]

moodiedavittreport.com
Mon, Nov 19, 2018 at 5:43 PM

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Biggest takeaways from DSE 2018 for digital signage network operators (DSConnection)

“One of my biggest takeaways from DSE 2018 was how we still do not have many outdoor touch screen options.” ANGEL CORDERO. Signage & Kiosk Solutions – Walt Disney Parks & Resorts. […]

digitalsignageconnection.com
Mon, Nov 19, 2018 at 5:29 PM

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