London, UK: Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization Forum in South Africa this week, highlighting how original research studies have established that “all impacts are not equal”. […]
Out of Home is back on track says WOO President Tom Goddard at Africa Forum - here are six ways to take on the online challenge. […]
by Florian Rotberg. […]
Andy Goodman, Age Advertising. The Lessee should have all the possible accessory uses listed in the lease. When it comes to cell antennas, if the Lessor has a cell tower on their property the Lessee can expect to encounter some resistance. […]
Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from ... […]
by Florian Rotberg. Big brands trust big service providers: Europe’s largest pure-play digital signage integrators like Trison, M-Cube or Visual Art and IT system integrators like Econocom, ATEA or Cancom often win the big international tenders. […]
WASHINGTON, March 12, 2024 - The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. […]
Billboard Insider has prepared an analysis of Cracker Barrel’s out of home spending for the past five fiscal years. We calculated Cracker Barrel’s billboard spend by multiplying the % of the ad budget spent on billboards by the total Cracker Barrel ad budget. Cracker Barrel is currently on 1,400 billboards, down from 1,600 billboards five years ago. […]
By Florian Rotberg. Although Vertiseit had to digest the integration of MultiQ, sales were able to grow by 10%, while ZetaDisplay was only just barely able to maintain the previous year’s sales. In fall 2023, almost the entire management was replaced with newcomers to the industry. […]
Ori Mor, co-founder and chief business officer at Wi-Charge and Robert Macauley, head of product at Wi-Charge, joined editor Daniel Brown via video link to discuss the rapid development of wireless power and wirelessly powered displays like the Wi-Spot 3.0. […]
by Antonia Hamberger. What do BMW and Stella McCartney DOOH campaigns have in common? I expected at least one of the designers to employ large LED walls as a backdrop. […]
LG’s US Business Solutions wing has expanded its “smart” digital signage hardware line-up beyond displays, adding a series of high-brightness laser projectors that run ... […]
Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has ... […]
Kristen Theodore. Indonesia is the world’s fourth-most populated country, home to hundreds of diverse ethnic communities. This makes it a unique advertising landscape that demands a little creativity and outside-the-box thinking to achieve success – and EYE Indonesia is rising to the challenge. […]
The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for ... […]
