IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019. In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year in annual “royalties” to iHeart for the use of trademarks. […]
Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong. […]
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]
The exterior signage renovations were completed in late 2018 and early 2019. View a video compilation of all the new video marquees here. “As a leading custom sign integration provider serving Las Vegas, we are pleased to announce our involvement with Caesars Entertainment and Daktronics,” said Vision Sign Inc., President & GM Ed Wasserman. […]
The allegedly illegal, unquestionably irritating LED billboard seen floating through NYC's waterways in recent months could soon incur a much steeper fine from the city — assuming, that is, authorities ever get around to enforcing the law the advertising company is believed to be violating. […]
Outdoor ads aren’t just guiding people to tourist traps and fast food joints. They’re quite effective for products of all types, and generate a very strong return on ad spend. 14. […]
The DEV5400 is a super-compact computing solution designed for smart computer vision solutions. The DEV series is a new line of AI-enabled visual computing products for rapid and seamless deployment of edge computing solutions. The DEV5400 delivers swift processing of high-end video analytics – ideal for implementing smart retail solutions in commercial environments. […]
7:30 AM – 1:00 PM: Digital Signage Guided Installation Tour. 8:00 AM – 5:00 PM: Digital Workplace Summit. (3-Day Co-Located Event). […]
If you are getting on a plane in the next 2-3 days to get to Digital Signage Expo in Las Vegas, you can get a sense of who and what to see by searching here on DSE+2019+booth. This year, roughly 60 exhibitors submitted previews, which is way up on previous years, when I had to pretty much scold marketers for not taking advantage of free PR love. […]
Though other networks in the region may boast more total displays, QMS is confident that its portfolio of premium quality digital screens and street furniture set it apart as a network of choice for discerning buyers. Since its formation in 2015, the company has prided itself on taking full advantage of its locations through quality hardware, data integration, dynamic content, and a can-do spirit. […]
In this webinar, Broadsign’s Jody Smith and Gable’s Joe Kunigonis show how to determine your network’s optimal mix of information, advertisements and entertainment, and how you can leverage both your hardware and software to help you reach your goals. […]
Key takeaways: The panelists said one key tip is to start small, rather than trying to do everything at once. "I can get analysis fatigue," Bazner said. "It's a good idea to start small. […]
Newly updated digital out-of-home platform includes insights into audience behavior to deliver targeted and effective campaign results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, has added the ability to buy DOOH ads based on audience. […]
The latest Digital Signage Summit at Integrated Systems Europe (DSS ISE) in Amsterdam has been hailed a success by organisers. During the half-day conference last month, a record number of delegates heard that the market is now valued at $14.6bn. That’s a growth of 18 per cent year-on-year. […]
All the moves in Agency, OOH planning and buying services, new hires, promotions, OOH providers and sellers. Here’s your weekly roundup. Rob O’Rourke, HIRED, National Account Executive Mobile Integration OOH @ Branded Cities, NYC. […]