Tuesday, November 26, 2024

Editors’ Picks

Tuesday, March 19 Tue, Mar 19

Outsmart reports £1.3bn UK OOH ad revenue in 2023, growing almost 10% year-on-year

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]

Outsmart
Tue, Mar 19 at 9:40 PM

CTV and digital signage content provider Loop Media reshuffles executive team, announces review of operations and cost cutting measures

Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]

Loop Media
Tue, Mar 19 at 10:28 AM

Monday, March 18 Mon, Mar 18

OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)

The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to the APTA 2023 Q4 Ridership Report. The bad news is that ridership is still 28% below pre-covid. Now you can understand why OUTFRONT took $535 million in impairment charges against the value of its transit business in 2023. […]

billboardinsider.com
Mon, Mar 18 at 10:23 AM

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