Editors’ Picks

16:9: LCD TV Shipments From China Increased 10X In Past Year

Chris Riegel,  CEO of STRATACACHE, had a guest post on here a few weeks ago about the very rapid rise of China as a large-format LCD display manufacturer, and its implications. Here’s more evidence of that sudden rise: Business information provider IHS Markit has a new report out suggesting shipments of large format LCD TVs from China increased 10X … in the past year! […]

sixteen-nine.net
Tue, Apr 30, 2019 at 8:32 AM

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Kiosk Korea Co., Ltd., enters Russian digital signage market with outdoor kiosk (TASS)

Kiosk Korea specializes in LCD display, Transparent Display, Digital Signage, Digital Information Display (DID), Smart Mirror (LCD Display), LED Display (LED Signboard), Curved Art LED, and Unmanned Kiosk Smart Mirror technology announced, at Russian Education Exhibition "MIEF 2019", its entrance into the Russian market through outdoor signage and electronic podium products. […]

tass.com
Tue, Apr 30, 2019 at 12:08 AM

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Study: OOH is most powerful tool to get shoppers through doors (Marketing Dive)

The OOH campaigns resulted in an average footfall traffic boost of 80% to 120%. Mobile-only was second, delivering a 10% to 89% uptick, followed by cross-device, that is web and mobile, which boosted traffic on average 6% to 39%. Moreover, there were several shifts in dominant shopping windows. […]

marketingdive.com
Mon, Apr 29, 2019 at 6:15 PM

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First conference call of the new, post-iHeartMedia executive team of Clear Channel Outdoor

Insider’s take: A focus on the out-of-home business without the distractions of running a streaming, events and radio business. No more royalties, licensing fees and dividends to iHeart. An ability to reinvest cashflow into the business. […]

billboardinsider.com
Mon, Apr 29, 2019 at 5:22 PM

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16:9: DSF Mixer Set For Seattle Next Week

The Digital Signage Federation has one of its traveling meet and greet networking mixers set for next Wednesday in downtown Seattle. The event starts at 6 pm, and there will be cocktails, nibblies and a presentation about Amazon Spheres, the digital signage that locally-based Amazon did at its new downtown Seattle space. Not sure who is doing the presentation, but it is a great project. […]

sixteen-nine.net
Mon, Apr 29, 2019 at 11:27 AM

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16:9: Malware Takes Out Passenger Information Screens At Cleveland’s Airport

The flight information (FIDS) and gate information (GIDS) screens went out of service last week at Cleveland Hopkins International Airport after a ransomware attack on the passenger-facing systems. The screens went dark a week ago, and the airport’s CIO said this morning that it was still working to get them all back online. Wow! […]

sixteen-nine.net
Mon, Apr 29, 2019 at 10:51 AM

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Are Women Represented Fairly in OOH Ads? (OAAA)

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. […]

specialreports.oaaa.org
Mon, Apr 29, 2019 at 9:31 AM

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New Scholarship Recognizes Aspiring Female Leaders (OAAA)

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. […]

specialreports.oaaa.org
Mon, Apr 29, 2019 at 9:18 AM

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How to choose the right people to deploy your digital signage (DSConnection)

How do you identify the right integration partner to work with? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “Finding an Integrator to work with, and one that you can trust to ensure your project is completed on time and on budget, can be a stress-inducing experience. […]

digitalsignageconnection.com
Mon, Apr 29, 2019 at 8:33 AM

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Indian IOT OOH solution provider Locad launches a pilot of its cloud-based Screen-ooh platform (media4growth)

The new project is to help digital OOH media owners manage content across any number of screens and geographies via a single cloud-based web interface irrespective of what hardware device they are using. Moreover, they can monetize their inventory by simply integrating with the company’s programmatic DOOH network through the same platform. […]

media4growth.com
Mon, Apr 29, 2019 at 12:10 AM

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How this DOOH campaign helped UFC sell 15,000 tickets in 4 days (Billboard Insider)

Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. […]

billboardinsider.com
Sun, Apr 28, 2019 at 8:37 PM

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The Drum: Global quartet to lead a newly integrated outdoor division

Media and entertainment group Global has confirmed a quartet of key appointments to take the reins of its newly integrated outdoor division. The hires are led by Leon Taviansky, formerly chief executive of Exterion Media, who has been appointed chief executive – outdoor. Jonathan Lewis, formerly chief executive of Outdoor Plus, becomes executive director of the outdoor division. […]

thedrum.com
Sun, Apr 28, 2019 at 8:35 PM

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REIT Landmark Infrastructure aggressively grows its OOH sites portfolio (Billboard Insider)

The number of Landmark owned out of home sites grew 24% during 2018. Big markets and big leases. Insider has heard that Landmark is not interested in a lease unless the monthly rent is greater than $300/month. […]

billboardinsider.com
Sun, Apr 28, 2019 at 8:32 PM

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Forbes: Geopath aims to create a measurement currency for buying OOH advertising

Of all the ecosystems media planners navigate, evaluate and invest in, an argument can be made that none are as complex as OOH. Out-of-home advertising placements are fraught with a unique collection of intricacies, complexities and considerations. […]

forbes.com
Sun, Apr 28, 2019 at 8:29 PM

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Truckers are taking on Lamar Advertising in Louisiana (Business Report)

What’s unique about such a clash in Louisiana, though, is that it’s not just the billboard industry the truckers are taking on—it’s Lamar Advertising. As the third-largest publicly traded company in the state and headquartered in Baton Rouge for more than 100 years, Lamar wields significant influence in Louisiana and has deep community ties, especially in the Capital City. […]

businessreport.com
Sun, Apr 28, 2019 at 8:26 PM

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