This is a development I’m sure out of home media companies hope doesn’t become a trend – banning booze ads on things like transit shelters. The City of New York has followed the lead of its Metropolitan Transportation Authority by banning alcohol-related advertising on most city-owned properties. […]
Fuelled by big-ticket events such as general elections, IPL, cricket world cup and a massive increase in the OTT industry’s outdoor advertising, India’s OOH sector is likely to post better growth than the overall adex rate. Experts say digitisation of OOH assets and use of A/V technology is also pushing growth. BestMediaInfo.com analyses the long-term growth prospects of the medium. […]
Reagan will acquire nearly 5,300 displays across Indianapolis, Chattanooga and Rochester (MN). The acquired assets will nearly double the size of Reagan’s footprint, and enhance Reagan’s position as one of the largest outdoor advertising companies in the United States. […]
Ads on Life Fitness Media DOOH network can be bought programmatically via Vistar Media's platform. Life Fitness' network spans across commercial gyms, universities, hotels, and corporate offices, tapping into many diverse audiences. […]
Today operating a small fleet in Philadelphia, the company is still testing the concept. Advertisers pay by the hour, roughly in the range of $8 to $20 per hour, depending on the value of the location. Beyond selling display time, Halo acts as an ad agency, consulting with clients to develop campaigns that are visually striking for the digital display. […]
Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the state department of transportation than acquisition of the sign,” summed up research commissioned by state highway officials. […]
The largest digital signage-focused integrator out there – New Jersey-based Diversified – just added what will undoubtedly be its most far-flung office, in Australia. […]
Following on from four years of success, we have extended the reach and rebranded The DailyDOOH Media Summit as the European Out of Home Media Summit to better reflect both its ambitions and the audience that it attracts. […]
The FBI is using billboards and social media posts seeking any tips related to public corruption in Baltimore, just days after the FBI and IRS raided locations associated with Mayor Catherine Pugh. The billboards posted around Baltimore city read "End Corruption Now. Contact the FBI to report Public Corruption. […]
When Netflix bought about three dozen billboards on the Sunset Strip last summer, people took notice. Netflix is known as an innovator, a ground-shaker. When it makes a move, especially one people didn’t anticipate, everyone watches. […]
H&M, a clothing retailer headquartered in Stockholm, Sweden, has executed a number of innovative digital signage deployments. One of them is an interactive voice mirror in Times Square, New York. Customers were able to use the mirror to take a selfie and download their own virtual H&M fashion magazine cover by scanning a QR code. […]
Canadian sporting goods and apparel retailer SportChek has large footprint shopping mall and standalone stores across the country and has, for many years now, been an early and enthusiastic adopter of digital signage technology. On one hand, it has been great to see a retailer making a big investment in screens and related hardware and software. […]
On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018. GEFT still has a pending Reed v Gilbert lawsuit against Westfield. […]
Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN. Signing comes after several months of negotiations. Closing is projected for May 31. […]
Immediately on the heels of my rant about a sporting goods retailer doing digital signage badly comes word of another Canadian retailer – also kinda sorta in the same category – expanding and revising its in-store digital signage. […]