A new report by VIOOH argues that out-of-home stands to gain from the benefits of automation, without facing the drawbacks experienced by digital media. Sue Hunt explains why. There’s a new dawn in out-of-home advertising. […]
There seems to be a persistent rumor that programmatic Out of Home (OOH) is “fake,” and that, when looking under the hood, programmatic OOH is merely an automated process for reserving and purchasing inventory. This misconception results in missed opportunities for marketers. Programmatic OOH is real, it is here today, and it is more than just automation. […]
The contract is thought to be worth as much as $300 million, but included tens of millions of dollars of capital expenditure to bring the network up to date, via the digitisation of billboards and the adding of Wi-Fi connectivity. […]
The move, to reflect the changed nature of the Association from a European-based entity to a genuinely global body, was announced at FEPE International’s 60th Annual congress in Dubai on May 1-3. […]
Out of home execs are unique in many respects, not least because most of them – FEPE attracts media owners, media agencies, advertisers and the many technical suppliers to the increasingly digital industry – seem to like each other. So is it a cosy club? […]
The new measurement capability will provide impressions, reach and frequency, across thousands of audience segments for place-based advertising, including signage in gyms, bars, amusement parks, stadiums, malls, airports, gas stations, retail environments, cinemas, grocery stores and many other venues. […]
The market has expanded beyond billboards to include a wide array of static and digital formats and locations, all powered by technology and innovation, while data and programmatic are becoming the new oil fueling the industry. In 1994, the OOH industry was doing well, but by nearly every measure, it is better and stronger today. […]
One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – which builds its business around big displays in shopping mall concourses – says the new handle better suits the shifting demands of the advertising industry. […]
Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that the oldest form of advertising in the world still has legs in a digital era. "We're the fastest growing traditional medium," said Clear Channel Outdoor CEO William Eccleshare, speaking to Cheddar fresh off ringing the opening bell at the NYSE Thursday. […]
Australia’s most populous local government area, home to the largest out-of-home advertising contract in the country – the City of Sydney – is proposing to reject the remaining application put forward during its outdoor tender process. […]
Birmingham, UK-based Allsee Technologies has started marketing a digital sandwich board display that’s portable and runs 12-plus hours on a rechargeable battery. The pitch is that these things are easily positioned wherever they need to be, and don’t need to be against a wall to get power, or require a power cord that becomes a tripping risk. […]
My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. […]
Background New Gorbals Health and Care Centre is a brand new £17million NHS health centre in Glasgow that recently opened its doors in January 2019. Promoted as a ‘one-stop shop of health and medical services’ the new facility provides access to a range of amenities for the community. […]
This is a Tim Horton’s in downtown Toronto this morning, as spotted by a digital signage vet. I’ve seen lots of Timmies where one or several screens are out – notably at Montreal’s airport – but this is a new one. Things are working – but the screens all have on-screen messaging for SICOM, weirdly backwards – and information on the operating system. […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has completed its separation from iHeartMedia, Inc., to become an independent company with its own board of directors. The common stock of the outdoor advertising company will continue trading on the New York Stock Exchange under the ticker symbol "CCO. […]