There should be a new must-see tour stop for pro AV nerds in Barcelona by the time the next Integrated Systems Europe is held ... […]
Emma Hinchliffe, Joseph Abrams. A gigantic billboard declining to run an ad related to abortion was perhaps not that surprising; other issues considered political, like support for Israel or Ukraine, are also often rejected. But what followed shocked Jen Stark, co-director of the Center for Business and Social Justice and Don't Ban Equality leader. […]
“Advertising Market Outlook Report” by Advertiser Perceptions (AP) forecasts in 2024 strong ad spend increases in the U.S. market for three media verticals connected TV, social media and retail media. Retail Media: Advertiser support for retail media will continue to increase substantially. […]
Stores worldwide will be adapted to the new brand identity in the coming years, from signage to store design to digital signage. Customers should now expect a new and immersive experience. […]
Inflation tells you how fast you need to grow revenues to avoid going backwards and landlords incorporate inflation into their out of home rent expectations. In January Billboard Insider reported that inflation was 3.4% for 2023. The good news is that inflation is moderating and that the market expects inflation to decline. […]
Aerq’s vision revolves around bringing digital signage e.g. transparent OLED displays as class separators and digital signage at aircraft entrances and in-seat entertainment into the cabin. […]
The redeveloping Terminal 4 at New York’s JFK Airport has switched on some of the new digital display components designed to improve passenger experiences, ... […]
Insider’s Take: Lots of reasons for a major city to consider adding digitals into the mix. A public benefit through emergency and community messaging. A potential initial reduction of signs through a cap and trade program. […]
The Continuum sat down with Julie to discuss this ad medium's ins and outs. Several years ago, our sector changed its name from “outdoor” advertising to “out of home” because it’s way more than just billboards. It’s subways, transit, airports. […]
Here’s a very different looking take on a corporate office video wall – a “deconstructed” curved corner set-up that was designed to hint at ... […]
Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM). Innovare is working hard on its way to contributing over $30 million in newly developed revenue to hospitals through its strategic media platform. […]
By Joan Verdon, retail and business reporter. AI platforms can glean information about shopper demographics, traffic patterns in stores, or time spent browsing, while keeping images of shoppers anonymized. That information can also be used to help retailers advertise in-store to shoppers, and to sell ads to brands who want to reach in-store consumers. […]
Creative Realities is one of just a small handful of digital signage companies that are public, and therefore have to open their so-called kimono and show the rest of the industry what’s going on. These things make me go cross-eyed, but the SEC filings are here. […]
LOUISVILLE, Ky., March 21, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), has reported its financial results for the fiscal fourth quarter and year ended December 31, 2023. […]
The centrepiece is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis. […]
