Let’s just focus on one feature—strength. And not the strength that withstands full-sun exposure and still looks great, but the strength that holds up to active vandalism. See what happened when one of our employees had a bad day and took it out on a Street Furniture display. […]
Close to 50 Indian brands have signed up to get their billboard campaigns analysed through the 'Three Billboards' challenge. The campaign is an initiative by Moving Walls, an advertising technology company that is bringing transparency and automation to outdoor advertising across Asia. […]
Six months after emerging from stealth, Firefly is bringing its digital taxi toppers to New York City, thanks to a fresh $30 million funding round led by GV (formerly known as Google Ventures) with participation from existing investor NFX. On June 1, Firefly will start rolling out its car-top billboards on Ubers and Lyfts, giving drivers an extra income source. […]
In this white paper we’ll explore the role of dynamic digital signage in the overall economy of an airport. Included in this will be a look at how digital signage instructs and inform passengers away from the gate, augments information with entertainment, and improves an airport’s overall infrastructure. […]
Leap Motion, which made hand-tracking systems for virtual and augmented reality headsets, is reportedly being acquired by haptics company UltraHaptics. The Wall Street Journal reported the news earlier today, saying that the San Francisco-based Leap Motion had agreed to sell for around $30 million. That’s a fraction of Leap Motion’s $306 million valuation at the peak of its hype in 2013. […]
It's worthwhile to know what not to do with your digital signage, because no matter how good your solution is, you can still waste the investment. Here are a few potholes to avoid: An insufficient content strategy. […]
Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years of consecutive growth for the OOH industry. […]
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. […]
Exterion Media and Transport for London have rolled out hundreds of HD screens across five high-traffic tube stations as part of a network-wide digital out of home upgrade. Full-motion ‘Digital Ribbons’ have also been introduced at Waterloo and Oxford Street stations and the first 'Digital Gateway' superscreen has been installed at Bank, overhanging the escalators. […]
Total media advertising sales in the US in Q4 2018 showed the strongest quarterly growth for 18 years, according to new figures from the Out of Home Advertising Association of America (OAAA). They were up almost 12% year-on-year in the period, with the out-of-home (OOH) segment leading the way. […]
What new types of display technologies will be making an impact on our digital signage networks and why? (e.g., OLED, eInk, Narrow Pitch LED, Laser Projection). […]
The data showed strong support for the initiative, providing valuable insight that can be used as InLinkUK enters its next phase of roll out. The InLinkUK is a joint venture between Primesight and British Telecom, providing the ‘phone boxes of the future’ to UK cities. […]
Transit advertising locations, such as bus shelters and train platforms, give brands an opportunity to get so close to consumers that interactive, tactile experiences become possible, much like in a retail environment. […]
Last year when they opened the new Atlanta Braves ballpark – Suntrust Park – we were chosen for two design build marquee signs. One on I-285 and one on I-75. These are 24’ by 48’ Panasonic digital billboard type Marquees. […]
Fletcher, president and CEO of OAAA, made these points on May 21 in an interview with Shelley Zalis, CEO, The Female Quotient, at the industry’s national conference in Las Vegas: The industry is making progress.“When I joined the industry in 1978, there were four senior women executives in the out of home industry, nationwide,” Fletcher said. “Now there are 400. […]