Editors’ Picks

Australia’s outdoor ad industry body invests $1.3 million in a neuroscience study to measure links between OOH ads and subconscious memory (Australian Financial Review)

The Outdoor Media Association (OMA) has commissioned research firm Neuro-Insight to conduct the study. The $1.3 million invested into the Neuroscience Project Study is part of $10 million committed by the industry for the development of a better way for advertisers to track the effectiveness of their campaigns. The OMA includes 35 companies, including oOh!media, JCDecaux and QMS. […]

afr.com
Sun, Jun 2, 2019 at 7:13 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Andie — Timeless swimwear made for women by women. Multi-market campaign in New York and Chicago. United States Women’s National Soccer Team Times Square Take Over Celebration. […]

oohtoday.com
Sun, Jun 2, 2019 at 7:03 PM

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Recent OOH personnel moves (OOHToday)

27 moves this week. Jay Johnson, APPOINTED, Chief Financial Officer, Lamar Advertising Company, Baton Rouge, effective October 1, 2019. Previous - DiamondRock Hospitality, EVP & Chief Financial Officer, Bethesda, MD., 1 yr. […]

oohtoday.com
Sun, Jun 2, 2019 at 6:57 PM

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Zacks stock analyst misunderstands the modern billboard ad business, downgrades Clear Channel Outdoor to Strong Sell (Zacks)

Clear Channel Outdoor Holdings (CCO - Free Report) is the country’s largest outdoor advertising company with roots that go back all the way to 1901. The company’s business is extremely simple – selling advertising space on billboards, posters, buses and trains and in airports. It hasn’t been great business lately. […]

Sun, Jun 2, 2019 at 6:38 PM

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How OOH trading platform DoMedia fulfills the unmet demand (Billboard Insider)

This market (OOH) is not at equilibrium. There’s a huge amount of unmet demand. There’s relatively slow growth and there’s a lack of utilization. […]

billboardinsider.com
Sat, Jun 1, 2019 at 4:02 PM

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Fully programmatic DOOH campaign across seven cities in three countries runs on BroadSign Reach (AdWorld)

Sziget Festival, through Harvest Digital, partnered with Jaduda’s Splicky a leading DSP, Broadsign Reach’s SSP and Irish media owners ORB, to simultaneously plan and book the campaign programmatically across DOOH and mobile, all based on targeting key audiences in hand selected cities. […]

adworld.ie
Sat, Jun 1, 2019 at 12:02 AM

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16:9: How Five Big Business Trends Apply To Digital Signage

Guest Post: Derek DeWitt, Visix Derek DeWitt Back in December, Senior Business Consultant for Microsoft and co-founder of Techincon, Rashan Dixon, wrote an article for Entrepreneur listing five business trends he thought would continue to rise in 2019. Coming up on the midpoint of the year, we can see that his predictions were pretty spot on. […]

sixteen-nine.net
Fri, May 31, 2019 at 8:25 AM

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Vox: Is there a future for skywriting ads?

Skywriting was invented by British navy pilots and popularized by the American advertising industry, and is rarely performed outside of the ads business because of its prohibitive cost. The most common use case of skywriting is the word “Pepsi” or the word “Geico. […]

vox.com
Fri, May 31, 2019 at 12:17 AM

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AdWeek: Hundreds of NYC Taxi Top Ad Screens Are About to Go Programmatic Thanks to a Funding Boost From Google

New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens atop the city’s taxis, ride-shares and delivery vehicles starting June 1. […]

adweek.com
Thu, May 30, 2019 at 4:59 PM

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Debate over digital billboard regulation resumes in Los Angeles (KCRW)

Current digital signage rules permit digital signs to be displayed in specific districts, like L.A. Live, Sunset Boulevard and Hollywood. This has the support of 23 neighborhood councils and the Coalition to Ban Billboard Blight, a group that’s been fighting the spread of digital billboards for a long time. […]

kcrw.com
Thu, May 30, 2019 at 4:42 PM

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JCDecaux boss says Ubimo’s AI tech for measuring DOOH campaign effectiveness works

Location intelligence technology company Ubimo has launched a self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. […]

ubimo.com
Thu, May 30, 2019 at 4:22 PM

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How to get the most out of digital cannabis dispensary signage

The movement to legalize cannabis for recreational use has picked up steam in the past couple of years, with multiple states decriminalizing or outright legalizing the practice and Canada legalizing cannabis across the country. Hundreds of entrepreneurs have seized the opportunity to set up their own shops where legal. […]

broadsign.com
Thu, May 30, 2019 at 12:52 PM

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Texas Pioneers Sign Height Legislation (Billboard Insider)

Prior to the enactment two years ago of Texas Transportation Code Section 391.038 by the 85th Legislature, there was no Texas or Federal law governing the height of signs. […]

billboardinsider.com
Thu, May 30, 2019 at 12:47 PM

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Following its separation from iHeartMedia, Clear Channel Outdoor’s prospects are good (Billboard Insider)

Clear Channel Outdoor Americas CEO Scott Wells appeared at the Cowen and Company 47th Annual Technology, Media and Telecom conference yesterday. Here are the highlights. "We were a controlled company of a highly leveraged entity that was looking to us for cash. […]

billboardinsider.com
Thu, May 30, 2019 at 12:37 PM

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Dutch subsidiary of Ocean Outdoor Interbest expands digital roadside advertising footprint with acquisition of Beyond Outdoor

Beyond Outdoor, a digital out-of-home roadside operator in the Netherlands, has been acquired by Interbest. The deal concludes discussions which were underway when Ocean acquired Interbest and Ngage Media in March this year. All three Dutch companies now form part of the Ocean Group. […]

oceanoutdoor.com
Thu, May 30, 2019 at 12:21 PM

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