“Pressure is constantly mounting on airports to optimize their efficiency, enrich the experiences of their passengers, and maximize the long-term viability of their existing infrastructure. As these pressures diversify and expand, so too must the solutions airports integrate to counter these demands. […]
New Balance, which signed a multi-year deal with Toronto Raptors star Kawhi Leonard last year, is invoking a break-through marketing tactic in the NBA Finals: the billboard taunt. “The King of the North is Coming,” declares a New Balance billboard along the Interstate in Oakland near the home court of reigning NBA champions, the Golden State Warriors. […]
As more companies move to the convenience of online transactions and credit card usage, the fees from such services as Square and Intuit Quickbooks can take a real bite out of revenues. IBOUSA has teamed up with Heartland, a subsidiary of Global Payments Inc, a NYSE traded public company to provide world class service and exceptionally competitive fees. […]
Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns already have bought billboard ads in Iowa . . . […]
One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales. Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling. Here are some quotes. […]
Insider’s take: One-fifth of all programmatic online traffic is fraudulent. $10-13 billion of the total $50 billion programmatic online market is fraudulent. Make sure your clients know about this when they say they’re increasing their digital ad spend. […]
Something that I learned as an out of home media buyer 20 something years ago. The best image is bold, visually appealing, without a lot of type i.e., seven words or less. (I know you’ve heard that before!) These are all elements anyone related to out of home creative has ever heard, or ever will hear regarding creative. […]
“Presently, we find the key to competing with digital is data and transparency. […]
When I was at DSE a couple of months ago, I had a high room with a Strip and west view, and every morning I’d see off in the distance a huge LED display being tested and perhaps burned in on the side of the Palms resort. […]
It is part of a plan, launched in 2018 by MOVE, to more accurately measure audiences for DOOH signs through investigating international models and conducting the neuroscience pilot study. […]
The ‘Secure Crossing’ project is all about monitoring why pedestrians ignore red lights at busy intersections and getting them to change their behaviour. For the first part of this project a busy intersection in Antwerp where 5 roads meet and a tram runs through the middle was selected as the location for the study. […]
The legacy perception of it as just static billboards on the side of the road has caused OOH to get lost in the media mix and mindset for many brands. That said, amidst the disorder and disruption happening in other traditional and digital mediums, OOH continues to express not just a resiliency to change, but a true antifragility both in the present and future. […]
Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home on its top to the annual New Year’s Eve ball drop. The sections way up high are 16mm Prismview (Samsung) LED cabinets while the lower and largest face is 8mm. In all, it is 11,639 square feet of media canvas and more than 11 million pixels. […]
In this candid interview, Burr Smith reveals some inner workings and stories of BroadSign. […]
Compared to traditional OOH, digital is growing at a faster pace. “Digital allows control of content on individual screens, so if one has a network of 1,000 screens, one can run specific content, across them. Further beacon technology allows to capture data,” Pratap Bose, founding partner and chairman, The Social Street, said. […]