Editors’ Picks

How digital menu boards help restaurants boost sales and improve guest experience (DSToday)

Measuring advertising effectiveness with digital signage is slowly getting easier, especially due to increasing integrations with other systems, such as point-of-sale. Restaurants can directly integrate data from their menu board campaigns with their POS systems, Chad Bogan, director of sales and marketing, NoviSign said in an interview. […]

digitalsignagetoday.com
Fri, Jun 7, 2019 at 12:10 AM

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JCDecaux rolls out new measurement metric for outdoor advertising in APAC (Mumbrella)

Outdoor ad firm JCDecaux Singapore has launched a new measurement metric that is claims will provide more accurate and timely data for clients. The Streetside Audience Measurement (SAM) will, the company said, use “real time mobile analytics” of pedestrians and motorists rather than rely on commuters personal accounts of their mobility patterns. […]

mumbrella.asia
Thu, Jun 6, 2019 at 4:25 PM

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Sean Reilly: Unlike some of our competitors, Lamar’s programmatic API has an open architecture (Billboard Insider)

When we built out API we made it very open. We’re not closed as some of our competitors are building proprietary and closed systems for their reasons. But we decided to go open. […]

billboardinsider.com
Thu, Jun 6, 2019 at 4:22 PM

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Programmatic OOH success cases panel: recording from OOH 2019 conference (Video, 47:26)

Full-length recording of  the Programmatic OOH Success Cases panel at the Geopath/OAAA conference in Las Vegas May 21, 2019. […]

youtube.com
Thu, Jun 6, 2019 at 4:17 PM

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Curb Taxi Media to expand its network of high-definition digital taxi tops in New York City to more than 1,200 screens (Yahoo Finance)

These new screens are designed with integrated solar panels making them energy efficient and environmentally friendly. […]

finance.yahoo.com
Thu, Jun 6, 2019 at 4:12 PM

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Blip helps OOH operators earn an extra $1100 in average monthly revenue per digital billboard (Billboard Insider)

Right now we have 800 boards under contract. 700 of those are live. We’re at 140 operators. […]

billboardinsider.com
Thu, Jun 6, 2019 at 3:58 PM

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Winners of the IBOUSA 1st Annual Creative Challenge (OOHToday)

1st place, Schlitterbahn Water park. Submitted by Landon Jennings, Bench Mark Outdoor. 1st Prize, Complimentary 3D vinyl of submitted creative. […]

oohtoday.com
Thu, Jun 6, 2019 at 3:42 PM

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16:9: DSF Toronto’s Breakfast Event Pulls Some 60 Attendees For Digital In Dining

The Toronto chapter of the Digital Signage Federation had its second breakfast event this morning, focused on Digital In Dining. […]

sixteen-nine.net
Thu, Jun 6, 2019 at 2:47 PM

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What is interactive digital signage? (Broadsign)

The advantages of digital signage displays go well beyond allowing movement and brighter colour. Introduce a touchscreen, wireless connectivity, or other technologies that enable interaction and suddenly your screen becomes something more. They allow onlookers to become participants, opening new possibilities for advertising and for delivering services. […]

broadsign.com
Thu, Jun 6, 2019 at 10:44 AM

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PODCAST: Digital Signage Stories – Digital Kiosk Previews Living Facility (DSConnection)

Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]

digitalsignageconnection.com
Thu, Jun 6, 2019 at 8:40 AM

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16:9: Giant Curved LED Wall Fills Toronto BMO Branch

I forgot when I had a 12-hour (planned) layover in Toronto a few weeks ago that I took a little time to check out some digital signage installs I had heard about, but not seen. Looking for a photo reminded me. This is a branch of the Bank of Montreal, street-level at the Manulife Centre in midtown Toronto. […]

sixteen-nine.net
Thu, Jun 6, 2019 at 8:39 AM

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A recap of DPAA’s second Video Everywhere Summit Canada (Sign Media)

The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto. […]

signmedia.ca
Wed, Jun 5, 2019 at 6:51 PM

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The Drum: Sure Men runs reactive Chelsea, Man City and Everton DOOH ads to be ‘credible’ in football

Sure Men is using real-time data to inform digital out of home advertising buys and develop relevant creative around the fixtures of football partners Chelsea, Manchester City and Everton. With Kinetic Worldwide and DOOH.com, Sure Men created a responsive DOOH campaign around key fixtures. […]

thedrum.com
Wed, Jun 5, 2019 at 6:46 PM

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Digital Signage Federation to Host Chicago-Area Meet and Greet on August 14 (AVNetwork)

The event will be hosted in Downers Grove, IL—a suburb of Chicago—at NEC Display's training facility and will feature networking and a presentation on relevant digital signage topics. […]

avnetwork.com
Wed, Jun 5, 2019 at 6:34 PM

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Lamar and Clear Channel Outdoor add their inventory to Adomni’s programmatic OOH buying platform (Yahoo Finance)

With the new additions, Adomni's out-of-home inventory crossed 70,000 programmatically purchasable digital screens. On the adomni.com marketplace, Clear Channel Outdoor and Lamar billboards can be targeted and purchased programmatically. Using Adomni's Audience IQ technology, advertisers are matched with the optimal screen locations based on the intended audience profile. […]

finance.yahoo.com
Wed, Jun 5, 2019 at 6:32 PM

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