Editors’ Picks

Digital Signage Templates for Independence Day | Restaurants, Amusement Parks, Offices, and Hotels (Mvix)

This blog was originally published on 6/21/2016 but has been updated on 6/21/2019. According to the National Retail Federation (NRF), Americans will spend more than $6 billion on Fourth of July food and festivities. This means businesses need to start looking for creative ways to ensure that they get a bigger piece of the pie. […]

mvixdigitalsignage.com
Fri, Jun 21, 2019 at 10:07 AM

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New Research Highlights Effectiveness of Billboard Advertising in Ireland (AdWorld)

While much of the focus in the out-of-home (OOH) industry has centred on digital over the past two years, new research by OOH agency PML Group points to the positive impact that advertising on classic billboards can have for brands. […]

adworld.ie
Fri, Jun 21, 2019 at 12:43 AM

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Ocean brings digital Out of Home network to Birmingham (More About Advertising)

The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. Ocean chief development officer Steve George says: “Ocean’s collaboration with Esprit Digital and Samsung UK in partnership with Birmingham City Council extends our digital cities for digital citizens proposition. […]

moreaboutadvertising.com
Fri, Jun 21, 2019 at 12:11 AM

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What we saw at Infocomm 2019 (Mvix)

There was also lots of digital signage partnerships between vendors. Hardware (media players and screens) vendors featured CMS partners at their booths and vice versa. BrightSign, Philips, Crestron, and NEC are a few of the many vendors that did this. […]

mvixdigitalsignage.com
Fri, Jun 21, 2019 at 12:10 AM

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Agencies predict slow but steady growth for OOH advertising (Billboard Insider)

GroupM says OOH will remain durable compared to other traditional media types, according to the report. In 2019, US OOH is expected to grow 2.5 percent. In 2020, growth is predicted to slow at 1.3 percent. […]

billboardinsider.com
Thu, Jun 20, 2019 at 3:54 PM

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Out-of-home advertising through the eyes of agency decision-makers (OOHToday)

1. Is there pent up demand for Outdoor Advertising? Are the larger OOH companies failing in sales? […]

oohtoday.com
Thu, Jun 20, 2019 at 3:34 PM

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How to keep your employees safe when they work on a billboard structure (Billboard Insider)

Falls are a major issue, electrical hazards are one, and another is the proper use of portable ladders. What is a preventable hazard associated with using portable ladders? One is securing the portable ladder when accessing fixed ladders or decks. […]

billboardinsider.com
Thu, Jun 20, 2019 at 3:27 PM

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16:9: Debacle On 34th Street: One Very Big, Very Out Fine Pitch LED

This is the Footlocker store on 34th Street in New York, across from Macy’s. An industry colleague sent me a photo showing the huge LED wall, intersected by an escalator, was out. Not good, but I figured, cut the guys a break – it could be a maintenance issue and maybe the screen was back on an hour after the photo was shot. […]

sixteen-nine.net
Thu, Jun 20, 2019 at 8:57 AM

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LG launches 4K digital signage for hospitality sector (DSConnection)

MINNEAPOLIS, June 19, 2019 — LG Electronics USA Business Solutions is introducing an integrated system designed to transform how hotels, bars and restaurants can manage 4K content on LG Ultra HD TVs designed specifically for the hospitality industry. […]

digitalsignageconnection.com
Thu, Jun 20, 2019 at 8:52 AM

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Proximity OOH Ads Boost Sales for FMCG Brands, Research Reveals (LBBonline)

New industry research launched today reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for Fast-Moving Consumer Goods (FMCG) brands, but more significantly it has a knock-on effect on sales within other stores in the local area. […]

lbbonline.com
Wed, Jun 19, 2019 at 8:25 PM

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Out-of-home M&A market is “incredibly strong”: investment banker (Billboard Insider)

Last year was one of our best year’s ever. We did approximately $250 million in out of home deals. The thing that was interesting for us is how much went to the big three – less than $1 million…There’s an incredibly healthy independent buyer pool out there. […]

billboardinsider.com
Wed, Jun 19, 2019 at 8:22 PM

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City of Sydney joins court action against Telstra in ongoing outdoor advertising dispute (Mumbrella)

The battle for control of some of Australia’s most prominent outdoor advertising spaces has ramped up, with the City of Sydney attempting to join the City of Melbourne in action against Telstra. Telstra has an arrangement with outdoor advertising giant JC Decaux, which sees prominent ads displayed on the telco giant’s payphones. […]

mumbrella.com.au
Wed, Jun 19, 2019 at 8:15 PM

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How OOH can make omni channel campaigns more effective (JCDecaux)

OOH is a near-ever-present part of the urban environment that reaches a higher number of consumers than all other major media. OOH doesn’t just reach consumers: it engages them. […]

jcdecaux.com
Wed, Jun 19, 2019 at 6:39 PM

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16:9: MicroLED, Barely A Thing Right Now, To Explode In Growth As Manufacturing Tech Matures

The tech research firm IHS Markit says the day will come when big microLED display walls will not just be affordable by Arab royalty, Russian oligarchs and NBA free agents. […]

sixteen-nine.net
Wed, Jun 19, 2019 at 2:39 PM

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16:9: Family Fare Grocery Chain Uses Digital Merchandising Displays And End-Caps

Here are a couple of different digital merchandising displays put together for the Family Fare supermarket chain by another Grand Rapids’ MI-based company, Freshwater Digital. […]

sixteen-nine.net
Wed, Jun 19, 2019 at 8:20 AM

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