Editors’ Picks

“Instagrammable billboards” boost OOH campaign effectiveness in India (Exchange4Media)

The term “Instagrammable billboards” was coined recently with reference to billboards that appeal to people who feel compelled to share these images on social media. Spotify has been one prime example of this trend. The Spotify-Tinder campaign has generated a lot of social media buzz, thanks to their data-driven yet tongue-in-cheek approach. […]

exchange4media.com
Tue, Jun 25, 2019 at 5:17 PM

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Light blocking technology may help you avoid opposition to your digital billboards (Billboard Insider)

Insider’s take: Kudos to Cove Outdoor for agreeing to temporarily turn off the billboard at night and for offering to install light blocking technology. We’ve written before about the benefits of digital sign light blocking technology. Sometimes it’s better to install the technology up front as opposed to waiting until people complain. […]

billboardinsider.com
Tue, Jun 25, 2019 at 12:37 AM

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The Digital Signage Organisation partners with Digital Signage Summit Europe (inAVate)

Digital Signage Summit Europe will take place at the Hilton Munich Airport, Germany, from 3-4 July 2019. […]

inavateonthenet.net
Tue, Jun 25, 2019 at 12:20 AM

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Are These Soho Billboards the Most Coveted Advertising Spots in New York City? (Yahoo)

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed" — that's ad speak for contracted permanent display — for years before that. […]

yahoo.com
Tue, Jun 25, 2019 at 12:17 AM

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What is micro LED technology? (Electronic Products and Technology)

Micro LED is an emerging technology for flat panel displays for a variety of products, such as smartphones, laptops, automotive infotainment systems and TVs. The name comes from their microscopic size: from 50 µm to 2 µm, depending on packaging. […]

ept.ca
Tue, Jun 25, 2019 at 12:14 AM

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Outdoor legal: mitigate your risk by including a waiver clause in your agreement with contractors (Billboard Insider)

Having your independent contractors sign waiver language can mitigate your risks. That’s the lesson of Holmes v. Clear Channel Outdoor. […]

billboardinsider.com
Tue, Jun 25, 2019 at 12:10 AM

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ZetaDisplay contracted to upgrade digital signage in 80 IKEA locations (GlobeNewswire)

The contract includes IKEA stores and offices operated by Ingka Group. The contract has a validity of five years and is commencing on 1 July 2019. The agreement includes the upgrade of existing Digital Signage installations at 80 IKEA stores. […]

globenewswire.com
Tue, Jun 25, 2019 at 12:10 AM

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16:9: Junk Research: When Planning A Digital Signage Network, Remember To Consider The Breastfeeding Implications

I get an email from Google each morning that is a summary of the news headlines it scrapes on the search term “digital signage” and I’d say 95% of what it finds is useless. It does not return stuff from Sixteen:Nine because this deemed “just a blog” and carries opinions. […]

sixteen-nine.net
Mon, Jun 24, 2019 at 5:52 PM

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Cannes OOH Winners Reflect Changing Consumer Demands (OAAA)

Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that personally connected with consumers. […]

specialreports.oaaa.org
Mon, Jun 24, 2019 at 5:50 PM

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A Victory for Billboard Owners’ Rights: Supreme Court Removes Catch-22 in Takings Cases (Billboard Insider)

Insiders Take: Knick’s attorneys argued that property owners with complaints like Knick’s would often prefer to take their cases to federal court because they may view them as more objective than in state courts, which could be seen as being influenced by local politics. […]

billboardinsider.com
Mon, Jun 24, 2019 at 4:43 PM

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16:9: Touch Taiwan Expects 40,000 For Show Focused On Emerging Display Tech Like Micro & MiniLED

This seems to be the Year of the Trade Show around Sixteen:Nine. So far, I’ve done six, and number seven will be Touch Taiwan, in late August in Taipei. It is the biggest event of the year for Taiwan’s display industry, and should pull some 40,000 attendees Aug. […]

sixteen-nine.net
Mon, Jun 24, 2019 at 11:06 AM

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Digital signage trends in the second half of 2019 (DSConnection)

As we enter the second half of 2019, what do you see as the emerging digital signage industry talking points for the months and years to come? […]

digitalsignageconnection.com
Mon, Jun 24, 2019 at 10:24 AM

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What Does The Longevity of Sign Manufacturer YESCO’s Tell the Rest of Us? (OAAA)

Business loves the start-up (Apple is the No. 1 customer of OOH). But what can business learn from 100-year companies, the centennials? […]

thoughtleadership.oaaa.org
Mon, Jun 24, 2019 at 10:18 AM

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Ocean Outdoor advertisers can now book DOOH screens on four continents (Ocean Outdoor)

Ocean’s Alliance network crosses four continents and also includes partner screens in Las Vegas, New York, Toronto, Hong Kong, London, Paris, Madrid, Amsterdam, Stockholm, Milan, Dubai, and Melbourne. […]

oceanoutdoor.com
Mon, Jun 24, 2019 at 10:10 AM

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The good, the bad and the ugly of programmatic advertising (Mobile Marketing)

“If we define ‘programmatic’ as ‘the automation of buying media that unlocks the magic of data’ then it’s clear why programmatic advertising is expanding to ‘traditional’ media with audio, out-of-home and advanced television advertising competing to move into the world of automation and data. […]

mobilemarketingmagazine.com
Mon, Jun 24, 2019 at 8:58 AM

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